At Thomas, were revolutionizing the manufacturing industry with our cutting-edge omnichannel growth marketing strategies. With a remarkable 125-year legacy in the business, were now expanding our customer-focused Client Services team to serve our most upper-tier customers.
As an Associate Account Manager, you will collaborate with your clients to gain a deep understanding of their unique business objectives and design digital strategies to drive tangible outcomes.
Responsibilities: • Serve as the primary strategic lead for a portfolio of industrial clients to cultivate strong and trusted partnerships with each of them. • Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM). • Partner with cross-functional teams to execute marketing campaigns, ensure alignment with client expectations, and deliver on ROI. • Lead biweekly or monthly (dependent on program scope) client calls to review program KPIs, deliverable updates, and program progress. • Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program. • Address clients' questions or concerns about the performance of their program and provide strategic and tactical solutions. • Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually. • Collaborate with Sales to offer a holistic service that can lead to increased revenue. • Develop, present, and implement holistic growth marketing strategies that align with the clients' goals, covering aspects like user acquisition, conversion, and revenue growth.
Qualifications: 1-3 years experience in a digital marketing role; agency preferred Minimum 1 year of client-facing experience Minimum 1 year of project management experience Some knowledge of best practices for SEO, social media, email marketing, and/or blogwriting Experience with our tech stack: Hubspot, Google Analytics, and WordPress Outstanding communication and people skills Nice-to-have experience: B2B and/or industrial/manufacturing industry knowledge Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.) Certifications: Google Analytics, Google Ads, and/or project management
The estimated base salary range for new hires into this role is $66,000 - $80,000 annually. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.