Digital Marketing Analytics Consultant (Adobe Experience Platform ,Adobe Analytics, PowerBI)

Digital Marketing Analytics Strategist

We are seeking a highly skilled Digital Marketing Analytics Strategist to support our Government Programs and M&R acquisition portal marketing efforts. This role will encompass broker marketing, portal marketing, and the end-to-end consumer acquisition experience marketing. The ideal candidate will have a strong ability to translate data into actionable insights and make compelling recommendations through executive-level storytelling.

Primary Responsibilities:

• Act as a thought leader, inspiring teams to adopt and expand data-driven decision-making practices.
• Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives.
• Collaborate with stakeholders to define measurement plans and develop a strategic roadmap to advance analytics maturity.
• Harness data to assess and fine-tune campaign performance and optimize the user experience on websites.
• Guide in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.
• Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives.
• Oversee and guide a team conducting current-state analyses of analytics capabilities.
• Analyze metrics from both IT and business sides to derive actionable insights.
• Translate data into compelling recommendations and present them through executive-level storytelling.
• Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to optimize marketing efforts.
• Collaborate with cross-functional teams, including IT, business, and marketing, to ensure alignment and achieve marketing goals.
• Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.

• Required Qualifications:

  • 8+ years of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization.
  • 5+ years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.
  • 5+ years of experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights.
  • Strong knowledge of AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO.
  • Proficiency in Power BI.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional storytelling and presentation skills, with experience presenting to executive-level stakeholders.
  • Strong understanding of digital marketing channels and strategies.
  • Ability to work collaboratively with cross-functional teams.
  • Excellent communication and interpersonal skills.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Experience in the healthcare industry or with Government Programs and M&R acquisition portal marketing.
  • Familiarity with IT metrics and business metrics analysis.
  • Consumer acquisition experience marketing.

  Preferred Qualifications:

  • Knowledge of broker marketing.
  • SEO knowledge.
  • Healthcare domain knowledge.