Advertising, Analysis Skills, Artificial Intelligence (AI), Benchmarking, Best Practices, Campaigns, Communication Skills, Cross-Functional, Custom Media, Customer Relationship Management (CRM) Systems, Data Analysis, Data Mining, Data Science, Data Sets, Data Visualization, Database Design, Establish Priorities, Google Analytics, Industry/Trade Analysis, Interpersonal Skills, Marketing, Marketing Communications, Marketing Strategy, Mathematics, Microsoft Excel, Online Marketing, Organizational Skills, Performance Metrics, Performance Tuning/Optimization, Problem Solving Skills, Search Algorithms, Search Engine Keywords, Search Engine Optimization (SEO), Search Engines, Search Technology, Social Media, Social Media Marketing, Statistics, Strategic Planning, Team Player, Technical Writing, Time Management, Training/Teaching, Trend Analysis, Writing Skills
Digital Marketing Analyst - Marketing and Communications
Salary
Depends on Qualifications
Location
Cape Girardeau, MO
Job Type
Full-Time
Job Number
202600257
Division
President
Department
Marketing and Communications
Opening Date
07/24/2026
Position Summary
Digital Marketing Analyst
Marketing & Communications
Full-Time
Southeast Missouri State University's Office of Marketing & Communications is seeking a talented Digital Marketing Analyst to analyze and leverage data to inform and enhance strategic marketing decisions, optimize campaign performance, and achieve strategic goals.
Primary Responsibilities
- Lead the collection, analysis, and interpretation of marketing and enrollment data to identify trends and optimizations
- Create best-practice marketing reports based on data mining, analysis, and visualization from multiple data sources
- Utilize data insight tools such as Google Analytics, Google Tag Manager, Brightedge, social media insights, ad platforms, and customer relationship management system insights to create goals based on analysis of these data sets
- Establish KPIs and performance benchmarks across paid media, email, web, SEO, social media, and content marketing
- Guide the University's organic search strategy, supervising an SEO strategist to improve search visibility, keyword opportunities, AI search developments, and technical SEO performance
- Enthusiastically collaborate with team members to achieve University goals, create effective campaigns, and elevate the SEMO brand
Required Qualifications
- Bachelor's degree, Bachelor's Degree in marketing, advertising, analytics, data science, mathematics, statistics or related field is a plus
- Experience with database and model design, segmentation techniques and data mining
- Experience with marketing analytics tools including Google Analytics, Google Tag Manager, Brightedge, social media insights and ad management platforms as well as strong Excel skills
- Strong understanding of search engine algorithms, ranking factors, and SEO/AEO best practices with a passion for staying current with industry trends and technologies
- Proven analytical thinking and problem-solving skills
- Technical writing experience in relevant areas, including queries, reports, and presentations
- Superior time management and organizational skills with the ability to prioritize and the discipline to deliver projects
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Required Information & Deadline
Application Deadline: To ensure full consideration, applications must be received by August 7, 2026. The position is available immediately and will remain open until filled.
To Apply: Complete the application by clicking on the APPLY button at the top of the page. You will need to submit the following in order for your application materials to be complete.
- Cover letter
- Current resume
- Names and contact information of three professional references may be asked for later, if not previously submitted
Additional Information
About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.
SEMO Fast Facts
SEMO Strategic Action Plan
Southeast Missouri State University provides an excellent benefits package. For complete benefit details visit our website at https://semo.edu/hr.
Employer Southeast Missouri State University
Address 1 University Plaza
Cape Girardeau, Missouri, 63701
Phone (573) 651-2206
Website http://www.semo.edu
S
Southeast Missouri State University