Digital Experience Manager

First Horizon Bank

Memphis, TN

JOB DETAILS
SKILLS
Banking Services, Best Practices, Brand Strategy, Campaigns, Content Management Systems (CMS), Cross-Functional, Customer/Consumer Behavior, Digital Media, Documentation, Employment Law, Federal Laws and Regulations, Financial Services, Google Analytics, Graphic Design, Marketing, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Product Family, Microsoft SharePoint, Microsoft Word, Multiplatform/Cross-Platform, Office Equipment, Online Marketing, Online Publications, Project Management Software, Project/Program Management, Search Engine Optimization (SEO), Team Player, User Interface/Experience (UI/UX), Web Accessibility, Website Management
LOCATION
Memphis, TN
POSTED
Today

SummaryLocation: Onsite listed in the job posting.The Digital Experience Manager is responsible for supporting the development, management, and optimization of First Horizon's owned digital properties, with a primary focus on the public website. This role ensures that digital experiences are aligned with brand standards, business objectives, and customer needs. Working cross-functionally with Marketing, Digital Banking, and Digital Engineering teams, the Digital Experience Manager helps coordinate and execute digital initiatives, improve user experience, and support the integration of campaigns and content across digital platforms. This role plays a key part in delivering a cohesive, customer‑centric digital experience.Essential Duties and ResponsibilitiesSupport the day‑to‑day management and ongoing enhancement of the public website and owned digital propertiesCoordinate with internal stakeholders to execute website updates, enhancements, and campaign‑related digital initiativesPartner with Brand, Content Strategy, Media, and Social teams to ensure digital experiences align with messaging, campaigns, and brand standardsCollaborate with Digital Banking and Digital Engineering teams to support the implementation of digital features and functionalityManage content updates and publishing within the content management system (CMS), ensuring accuracy and consistencyMonitor website performance and user behavior using analytics tools and provide recommendations for optimizationSupport the development and execution of improvements to user experience, navigation, and conversion pathsEnsure adherence to SEO, accessibility (ADA), and digital best practices across digital propertiesAssist in coordinating testing and optimization efforts to improve engagement and performanceHelp maintain documentation, workflows, and processes related to digital experience managementQualificationsBachelor's degree in Marketing, Digital Media, Communications, Business, or a related field required4–7 years of experience in digital marketing, website management, or digital experience rolesExperience working with content management systems (CMS) and managing website contentStrong understanding of website structure, user experience (UX), and digital best practicesFamiliarity with SEO principles and web accessibility standardsExperience working with analytics tools (e.g., Google Analytics) and interpreting performance dataStrong organizational and project management skills with the ability to manage multiple prioritiesExcellent communication and collaboration skills, with the ability to work effectively across teamsExperience in financial services or a regulated industry is a plusComputer and Office Equipment SkillsProficiency with content management systems (CMS) and website publishing toolsExperience with analytics platforms such as Google Analytics or similar toolsWorking knowledge of SEO tools and best practicesProficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)Familiarity with project management and collaboration tools (e.g., Asana, Microsoft Teams, SharePoint)General understanding of digital design and development workflowsBenefit HighlightsMedical with wellness incentives, dental, and visionHSA with company matchMaternity and parental leaveTuition reimbursementMentor program401(k) with 6% matchMore – FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-BenefitsEqual Opportunity EmployerEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

About the Company

F

First Horizon Bank