Digital Director

Bank of America

Charlotte, North Carolina

JOB DETAILS
SKILLS
Acceptance Testing, Analysis Skills, Artificial Intelligence (AI), Benchmarking, Budget Management, Business Case, Career Development, Communication Skills, Consumer Marketing, Customer Acquisition, Customer Experience, Data Analysis, Detail Oriented, Financial Analysis, Funding, Leadership, Legal, Marketing Campaign, Marketing/Promotional Messaging, Military, Negotiation Skills, Online Marketing, Performance Analysis, Performance Management, Performance Metrics, Presentation/Verbal Skills, Problem Solving Skills, Product Design, Product Management, Profit & Loss, Project Tracking, Project/Program Management, Resource Management, Risk, Storytelling, Strategic Planning, Talent Management, Test Scenario, Test Scripts, Testing
LOCATION
Charlotte, North Carolina
POSTED
8 days ago

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

Bank of America's Zelle and External Payments team is seeking a Digital Director to manage the growing performance management needs of Zelle and Digital ACH/Wire Transfers. This teammate will have an eye for detail, a strong risk / legal / compliance focus, a creative and analytical approach to solving problems, and a passion to improve the customer experience. The candidate should demonstrate strong experience in driving product growth and engagement by bringing innovative features, services, and technologies to market.  The roles requires an individual with proven performance measurement and project management capabilities.  The successful candidate will have a track record of building strong stakeholder relationships, managing by influence, and identifying opportunity through data-driven performance analysis.

Responsibilities include:

  • Coordinate Zelle marketing campaigns and messaging with Digital Marketing team (Consumer and Business) to drive client adoption

  • Lead the Zelle and Transfers initiative planning process - prioriitize initiatives through business case development, cost sizing, and impact to client experience and the P&L  

  • Drive Zelle Performance Measurement and Analytics – handle ad hoc analysis requests for Zelle performance and quarterly benchmarking of BofA Zelle performance with EWS (Zelle) network; includes the use of AI productivity tools to drive efficiencies in reporting and research

  • Coordinate User Acceptance Testing for Zelle and External Transfers – work across the team to expand test scripts and scenarios for feature testing to reduce project defects and negative client impact

  • Direct management and delivery of key Zelle projects with technology partners

  • Contributes to the development of digital strategies and process transformations to deliver industry leading solutions with impactful business results

  • Manages a large program or a portfolio of projects overseeing timeline, budgets, and resource allocation

  • Promotes governance, risk management, and analytics best practices to drive roadmap and prioritization at the portfolio level

  • Supports a program or portfolio business case, funding, progress status, promotion, and advocacy across the bank

  • Crafts powerful narratives and storytelling to drive awareness and rally support amongst executives across the bank

  • Builds alliances, negotiates, and influences stakeholders across multiple levels and functions within the bank to drive outcomes

  • Demonstrates critical thinking and leverages findings and data to make informed decisions across digital delivery, prioritization, negotiation, hiring, and staffing activities

Required Qualifications:

  • Digital banking and/or payments knowledge and experience

  • 5+ years of Project/Product management experience

  • Highly effective Relationship and Communications skills

  • Detail oriented team player

  • Proficient in data analysis and reporting/forecasting

Desired Qualifications:

  • Specific experience in BofA consumer product management, digital payments, or data analytics role

Skills:

  • Business Acumen

  • Decision Making

  • Product Design and Development

  • Product Management

  • Program Management

  • Executive Presence

  • Oral Communications

  • Presentation Skills

  • Prioritization

  • Written Communications

  • Business Case Review

  • Hiring and Onboarding

  • Negotiation

  • Strategic Thinking

  • Talent Development

Shift:

1st shift (United States of America)

Hours Per Week: 

40

About the Company

B

Bank of America