EXTRAORDINARY PEOPLE. EXCITING POSSIBILITIES. GREAT OPPORTUNITY.
Custom Truck One Source has changed the way the industry looks at specialized truck and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, remanufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.
Summary
Custom Truck One Source and its manufacturing arm Load King are looking for an experienced leader to oversee its social media and digital content strategy. The Digital Content Specialist brings a mix of marketing, communications and business understanding to promote our brands through compelling content that drives lead acquisition, engagement and brand awareness within our end user segments.
Essential Duties and Responsibilities
Own social media strategy, content development, and application for the Custom Truck One Source and Load King brands.
Create and maintain a social media strategy plan that aligns with the overall content marketing strategy and goals.
Coordinate photography and visuals for social content.
Respond to comments and inquiries, as appropriate; and monitor for awareness and engagement opportunities.
Own content development for digital channels, including blog posts and other web content, as needed. This includes content creation in house or through contracted content writing services.
Oversee digital content strategy to ensure that it is aligned with sales and rental priorities to drive lead acquisition, engagement and brand awareness.
Own product visualization tools, such as Matterport to provide digital tour experience for all digital channels.
Collaborate with product managers in developing social media and digital content marketing plans, analyzing results and identifying new opportunities.
Ensure internal and external communication efforts are aligned with long-term growth goals.
Expand content inventory to deliver steady flow of meaningful content across channels (digital, social media, email, events, etc.) for dynamic consumer segments.
Develop metrics and KPIs for all content to test, measure and analyze reach, engagement and effectiveness in order to optimize and identify future content opportunities.
Develop amplification strategies, including cadence and channels, for key initiatives and/or product launches.
Act as a brand ambassador for our employee experience, making sure internal and partner communications are relevant and timely.
Produce fresh, innovative work that translates complex ideas into compelling content and campaigns.
Analyze market trends, consumer need and the competitive landscape.
Ensure all content aligns with Custom Truck One Source and Load King values, purpose and brands.
Manage external contractors including copywriters, designers, and videographers, as needed.
Skills and Qualifications
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
BENEFITS
Custom Truck One Source is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.