Digital Content Manager
Lark Hospitality LLC
Atlanta, GA(remote)
Apply
JOB DETAILS
JOB TYPE
Full-time
SKILLS
A/B Testing, Adobe Creative Suite, Algorithms, Artificial Intelligence (AI), Best Practices, Brand Marketing (Branding), CSS (Cascading Style Sheet), Calendar Management, Campaigns, Cellular Telephone, Content Management, Content Management Systems (CMS), Continuous Improvement, Diving, Editing, Email Campaign, Email Marketing, Establish Priorities, Facebook, Google Analytics, Google Search Engine, HTML (HyperText Markup Language), Hospitality and Tourism, Hotel Management, Internet Technology, Laptop PC, Maintain Compliance, Marketing, Marketing Plan, Metadata, Multiplatform/Cross-Platform, Multitasking, Organizational Skills, Performance Analysis, Privacy Regulations, Profit & Loss, Project/Program Management, Promotional Programs, Quality Assurance, Schedule Development, Search Engine Optimization (SEO), Social Media, Storytelling, Team Player, User Interface/Experience (UI/UX), Web Content Accessibility Guidelines (WCAG), Web Site Monitoring, Willing to Travel, Work From Home, Writing Skills
LOCATION
Atlanta, GA
POSTED
30+ days ago
- Regularly monitor all websites you oversee for accuracy and currency to marketing plan promotions and A/B test updates
- Partner with our web agency to prioritize, project manage, and QA all content, functionality, and code updates
- Identify and champion user experience improvements that reduce friction in the guest booking experience
- Serve as the liaison between our company and assigned technology and web platform vendors
- Develop and execute an ongoing SEO strategy covering on-page optimization, metadata, site structure, and internal linking across our portfolio
- Monitor and analyze performance using Google Analytics 4 and Google Search Console, translating data into clear, actionable recommendations
- Collaborate with the Commercial team to ensure landing pages and site content support campaign goals
- Form hypotheses and run A/B and multivariate tests to continuously improve guest experience on owned digital properties
- Write and edit compelling content in collaboration with the Creative team for websites, landing pages, paid ads, email campaigns, and seasonal promotions
- Maintain brand voice guidelines to ensure consistency across all digital channels and properties
- Manage an editorial calendar that balances brand storytelling with commercial and seasonal priorities
- Lead social media strategy and posting calendars across Instagram, Facebook, short video, and relevant emerging platforms on behalf of Lark Hotels and our independent hotel partners
- Plan, source, write, and schedule engaging content in collaboration with the broader Marketing team, General Managers, and our branding agency
- Monitor community engagement; respond to brand conversations and flag reputation opportunities or concerns
- Stay current on platform algorithm changes, content trends, and hospitality social media best practices
- Act as the digital content liaison between corporate Marketing and on-property General Managers and Owners by gathering inputs, aligning priorities, and keeping everyone informed
- Ensure ongoing compliance with digital accessibility standards (WCAG 2.1), privacy regulations (CASL, CAN-SPAM), and brand guidelines
- Partner with Revenue and Operations teams to ensure digital content reflects accurate, up-to-date property information
- 3-5 years of experience in digital content management, with a portfolio demonstrating strong work across both web and social channels
- Expert proficiency in content editing using multiple content management platforms
- Solid SEO fundamentals with hands-on experience in Google Analytics 4 and Google Search Console
- Excellent writing skills that are clear, warm, audience-aware, and on-brand; you can write a boutique hotel landing page and a witty Instagram caption with equal care
- Proven project management ability; you stay organized and calm when multiple priorities are in motion
- Experience in travel, tourism, or hospitality is strongly preferred
- Familiarity with social scheduling platforms such as Later, Hootsuite, Sprout Social, or equivalent
- Working knowledge of Canva or Adobe Creative Suite for light content production needs
- A right and left-brained thinker; you are as comfortable with providing insightful analytics as you are visualizing an immersive customer journey
- A driven self-starter who can work independently while always diving in to help the team
- A passionate, respectful collaborator who can fit into the culture of the Marketing team and continually add to the entire company's knowledge
- A "hospitality soul" - someone who cares about people, families, communities, and the benefits of travel
- Experience incorporating AI tools into content workflows
- Basic HTML/CSS knowledge
- Email marketing platform experience (Ascent360, Mailchimp, or similar)
- Work from home, flexible hours
- Competitive salary and PTO
- Health/dental/vision
- Laptop, cell phone
- A collaborative, close-knit team where your work is genuinely visible and valued
- Property discounts across our portfolio hotels
- The chance to shape the digital voice of a beloved and growing independent hospitality brand
About the Company
L