Digital Communications Specialist

The City of Johnson City is currently accepting applications for a Digital Communications Specialist. The employee assists in the development, production, implementation, scheduling, and/or updating of written, graphic, and/or video content for distribution via digital media outlets including but not limited to governmental access channel, digital messaging boards, social media accounts, websites, and/or web-based applications. Facilitates maintenance, updating, and installation of hardware and software associated with aforementioned. Routinely generates reports to track various metrics associated with the aforementioned and provides recommendations for action to support departmental goals and objectives. This is a multi-skilled position in a municipal Communications and Engagement department. The employee keeps current content and maintenance of all websites, web-based information disseminating applications (including but not limited to social media platforms), digital message boards, and reproduction of audio/visual/digital media and performs and/or coordinates enhancements/upgrades to websites and/or other community information dissemination systems. The work is performed under the supervision of the Digital Communications Manager.

Examples of Work: (Illustrative Only)

• assists in development, coordination, scheduling, implementation and updates of content for websites, social media profiles, other web-based applications, government cable TV, and digital message boards;
• coordinates and implements enhancements for the aforementioned;
• coordinates/performs installation, testing maintenance of audio/visual/digital media equipment & software systems;
• utilizes Google Analytics to evaluate website performance/usability and provides guidance for improvements;
• utilizes statistical reporting within social media platforms to generate reports and provide guidance for achieving department goals;
• develops/updates reports and databases;
• provides technical support for audio/visual/digital media equipment/systems (using single or multi-camera operations) during live/recorded and re-telecast TV broadcasts;
• coordinates/performs repairs to audio/visual/digital media equipment;
• coordinates/performs periodic preventive maintenance on audio/visual/digital media equipment/systems;
• assists users/production crews as needed;
• maintains digital media library of recorded broadcasts & departmental recordings;
• set-up & breakdown of audio/visual equipment at on-site & off-site locations;
• coordinates scheduling of setup & operation of audio/visual equipment;
• develops training manuals to enable other users to assist in regular responsibilities of the Digital Communications Specialist via admin access and operational instructions for all aforementioned systems/equipment/software;
• maintains inventory of all studio and production equipment & software;
• assists in budgetary process by forecasting unit operation requirements;
• supports engineering of in-house and field production;
• acquires/enhances digital photos via digital camera for use on website and/or printed materials;
• serves as liaison between Communications and Marketing department and IT department in regards to technical needs;
• develops policies, procedures and work instructions in regards to Communications and Marketing departmental guidelines & requirements;
• provides services for audio & video recording for the creation of instructional, educational & promotional digital media;
• other duties as assigned by Communications and Marketing department supervision.
• ensures digital media complies with ADA Title II accessibility rules (WCAG)
• assists/advises others with planning, remediation, and/or training to create ADA compliant digital assets

Required Knowledge, Skills and Abilities: Knowledge of English language, computer, audio, visual, digital media hardware and software installation and operation; ability to work proficiently and independently with very minimal daily guidance; ability to work flexible hours; knowledge of Google Analytics with the ability to understand and clearly communicate reports therein; knowledge of HTML 4.0 & 5.0; knowledge of best practices for social media management; knowledge of the use, theory and operation of audio, visual and digital production equipment (to include but not limited to digital camcorders, digital cameras & other digital media accessories) and software; ability to work with website or web based application software; troubleshooting techniques of all device types and software packages currently installed; ability to coordinate and follow through with the installation, maintenance, repair and configuration of interconnections of required systems; support and maintain in-house systems for media disseminations including but not limited to websites, cable TV, digital message boards including installing, diagnosing, repairing, maintaining, and upgrading all hardware and equipment while ensuring optimal performance; troubleshoot problem areas in a timely and accurate fashion, and provide end user training and assistance where required; ability to meet continual deadlines to keep public informed of governmental & community media information; ability to provide clear & explicit instructions orally & written; ability to establish & maintain effective working relationships; The possession of a valid driver's license is required.

Acceptable Experience and Training: Completion of high school or GED supplemented by one to two years of training at a vocational school or community college or work experience; preferably an associate's degree in related field or any equivalent combination of experience and training which provides the required knowledge, skills and abilities. Pre-employment physical, and background check required.

EEO