Staying current on the ever‑evolving digital and social media marketing landscape and providing updates on emerging trends to internal teams and clientsDeveloping a strong understanding of client goals and objectives, target audiences, and business driversConducting social media audits and competitive researchPreparing tailored, strategic recommendations for paid and organic digital and social media marketing programs, based on research findings, metrics, and industry trends/best practicesCreating compelling content for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pagesResearching and identifying online influencersCollaborating across the agency on the development of smart, integrated plans and campaignsUsing DIY software to create simple imagery, motion graphics and videos, and managing creative partners (graphic designers, animators, web developers, etc.) for more complex projectsMeasuring and analyzing campaign performance and leveraging insights for content optimizationManaging projects to ensure on‑brief and on‑time deliveryRequirementsBachelor's Degree in Marketing, Communications or related field2 – 4 years of previous work experience in digital and social media marketing (or 1‑3 years of experience with a Master's degree)Intermediate knowledge of digital and social media marketing best practices, procedures and trendsFamiliarity with the business applications of a wide variety of social media channels: Facebook, Instagram, LinkedIn, Twitter, TikTok and moreStrong short‑form copywriting skills, with ability to flex style to reflect the client's brand voice and meet the needs of a variety of audiences (investors, physicians, patients, general public etc.)Eye for great design and understanding of basic design principlesStrong problem‑solving skills and attention to detailAbility to form strategic recommendations and program optimizations based on data, industry trends, and best practicesRecord of success effectively managing time, budget trackers, and project workplans to ensure deadlines are metAbility to clearly communicate ideas and project updates to colleagues and clientsInterest and willingness to learn about the evolving healthcare industryProficiency in Microsoft Office applications#J-18808-Ljbffr