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Digital Analyst

Drive Social Media

Nashville, TN

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JOB DETAILS
SKILLS
Advertising, Advertising Monitoring, Analysis Skills, Auditing, Best Practices, Budgeting, Campaigns, Certified Public Accountant (CPA), Cloud Computing, Consulting, Customer/Consumer Behavior, Data Analysis, Detail Oriented, Entrepreneurship, Facebook Application Development, Google Analytics, Identify Issues, LifeTime Value (LTV), Market Trend Analysis, Marketing, Media Placement, Metrics, Microsoft Excel, Multiplatform/Cross-Platform, Music, Organizational Skills, Pay-Per-Click Advertising, Performance Analysis, Performance Management, Performance Metrics, Pivot Tables, Process Management, Quality Metrics, Return on Investment (ROI), Revenue Growth, Sales, Sales Pipeline, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Startup, Twitter, Workflow Analysis, YouTube
LOCATION
Nashville, TN
POSTED
4 days ago
Who We Are...

Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive Social Media has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth.

We are looking for a Digital Analyst to research and identify ways to build clients' targeted audiences and paid media placements across multiple platforms. Responsibilities include, but are not limited to: tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities.

In order to excel in this role, applicants should have PPC / paid social campaign experience and must be comfortable with processing and analyzing marketing data. The Digital Analyst will ensure successful digital campaigns through efficient use of client marketing budgets and appropriate audiences.

Responsibilities

  • Scalable Execution: Manage and optimize high-volume Meta and Google PPC campaigns for 200-250 multi-unit locations within a fast-paced agency environment.
  • Strategic Reallocation: Frequently audit portfolio performance to identify diminishing returns and proactively shift budgets.
  • Rigorous Budget Expertise: Maintain extreme attention to detail while managing complex, multi-location budgets, ensuring precise pacing and zero overspend across all platforms.
  • KPI-Driven Critical Thinking: Continuously analyze performance against core KPIs (CPL, CPA, ROAS,) to diagnose dips and implement immediate strategic pivots.
  • Internal Strategy Consultant: Proactively identify "low-hanging fruit" and digital growth opportunities, advising internal teams on how to improve performance for specific partner locations.
  • Full-Funnel Attribution: Analyze customer intent and sales funnels to bridge the gap between digital spend and localized sales results.
Requirements

The ideal candidate will have:
  • 2+ years of experience working with a variety of paid media channels, including; paid social, YouTube, display and paid search at a leading marketing agency.
  • Demonstrable experience with campaign planning, optimization, and analysis.
  • The ability to think adeptly around both creative and analytics and an understanding of how they work together to drive a return on investment.
  • A strong grasp of performance media best practices.
  • Hands-on experience with digital ad platforms, including Facebook Ads Manager and Google Ads. (Bonus points for experience with others such as Snap, TikTok, Twitter, and so on.)
  • An understanding of digital ad tech, inducing the ability to work with conversion tracking systems.
  • Aptitude for working with and gaining insights from data,
  • Strong MS Excel skills, including the use of functions, filters, and pivot tables.
  • Understanding of common paid media metrics as well as broader digital subscription metrics such as LTV, churn rate, etc.
  • The ability to analyze campaign performance data and translate that analysis into key insights.
  • Strong organizational skills and the ability to work within a process management system while also proactively identifying areas for workflow improvement.
  • A desire to work with some of the brightest minds in the industry.
The Ideal Candidate Is
  • A process-minded forward thinker.
  • All about the metrics, quality and details.
  • An autonomous, passionate worker who claims ownership of their day-to-day work and the outcome of their efforts.
Skills
  • Real-world experience as a Digital Analyst or in a similar role.
  • Expertise in Google Analytics.
  • In-depth understanding of SEM campaign strategies and SEO practices.
  • Experience with PPC campaigns.
  • Knowledge of MS Excel.
  • Analytical abilities.
  • BSC in Marketing or a relevant field.
Why Drive Social Media...

Over the past 10 years, we've been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google and we pride ourselves on comprehending and delivering the industry's best practices and solutions to our partners.

Come join our 200+ employees at AdWeek's Fastest Growing Agency, Inc. 5,000's six-time award winner, and we've also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal.

To find out more about us, check out our Culture Insight Video:

Benefits...
  • Unlimited PTO Plan that encourages flexibility, accountability, and work-life balance
  • Eligible for full health, dental, vision benefits within the first 90 days of employment
  • Drive pays 100% of premiums for STD, LTD, and Life Insurance
  • 401k with up to a four percent match after your first full year at Drive
  • Our office is located at 906 Olive St. Suite 700, Saint Louis, MO, 63101, with easy access to public transportation and nearby paid parking options. We're happy to help you find the best fit for your commute
Offices...
  • St. Louis: Our headquarters feature a hidden speakeasy adding a unique and creative element to the workspace (let's see if you can find it).
  • Nashville: Offers a spacious layout situated just 2 blocks from Broadway & Assembly Hall, putting you right in the heart of the city.
  • Tampa: The office is located in the middle of the Westshore Business District with stunning visuals all around.
  • Miami: The office is situated in a prime location with a gorgeous view of the ocean
  • Irving: This Office located in Las Colinas near the Toyota Music Factory. It offers modern amenities and convenient access to the Dallas metropolitan area.
  • Atlanta: The office was recently built in January 2021, and is located in the vibrant Midtown district.

Drive Social Media does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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About the Company

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Drive Social Media