Designer, Graphic

Overview

The Vitamin Shoppe is seeking a highly skilled Graphic Designer with deep experience in Amazon and marketplaces creative to elevate our product presence across digital platforms. This role goes beyond standard design—you’ll craft high-converting visual systems across product image galleries, A+ Content, Premium A+, and Brand Stories that directly impact revenue, customer trust, and brand perception.

You should understand not just how things look, but how they sell.

The Vitamin Shoppe is seeking a highly skilled Graphic Designer with deep experience in Amazon and marketplace creative to elevate our product presence across digital platforms. You’ll apply our established brand systems to the Amazon environment—optimizing within platform guidelines to improve clarity, hierarchy, and conversion performance.

This role goes beyond visual execution. You’ll craft high‑converting product experiences across image galleries, A+ Content, Premium A+, and Amazon Brand Stores that directly impact revenue, customer trust, and brand perception. You understand not just how things look, but how they sell.

Responsibilities

What You’ll Do

• Design compelling Amazon product image galleries (main image + secondary images) optimized for conversion, clarity, and scroll-stopping impact
• Create A+ Content modules (comparison charts, feature highlights, lifestyle storytelling) that communicate value quickly and effectively
• Develop Premium A+ Content with elevated layouts, immersive visuals, and refined brand storytelling
• Build and evolve Amazon Brand Stores that strengthen brand identity and cross-sell product lines
• Translate product features into benefit-driven visual narratives
• Collaborate with marketing, copywriters, and product teams to align messaging and creative direction
• Ensure all assets comply with Amazon guidelines and best practices (image ratios, text limits, prohibited elements, etc.)
• Own creative optimization tied to conversion performance, using performance data, A/B testing insights, and competitor analysis
• Maintain visual consistency across listings while adapting to different product categories

Qualifications

What We’re Looking For

Core Skills

• Strong portfolio showcasing Amazon product pages, A+ Content, or eCommerce design
• Expert in Adobe Creative Suite (Photoshop, Illustrator; Figma is a plus)
• Deep understanding of conversion-driven design (hierarchy, readability, mobile-first thinking)
• Ability to turn complex product details into clear, digestible visuals
• Strong typography, layout, and composition skills

Amazon-Specific Experience

• Familiarity with A+ Content structure and module system
• Experience designing Premium A+ (video, interactive layouts, full-width assets)
• Understanding of Amazon shopper behavior and how users scan product pages

• Familiarity with wellness and nutritional supplement categories, including evolving visual trends, regulatory considerations, and trust-building design patterns

Nice to Have

• Experience with 3D rendering or photorealistic composites
• Basic motion/video skills for Premium A+ or ads
• Experience working with Amazon Seller Central / Vendor Central workflows
• Understanding of SEO and keyword integration in visual content
• Experience with AI design workflows

How You Think

• You design with intent, not decoration
• You understand that every image has a job: to educate, persuade, or convert
• You balance brand aesthetics with performance marketing
• You’re comfortable iterating quickly and testing variations
• You see Amazon constraints (modules, ratios, text limits) as levers for performance—not limitations
• You pay attention to small details that most people overlook

What Success Looks Like

• Product listings that stand out in crowded categories
• Increased conversion rates and engagement on product pages
• A consistent, scalable visual system across the catalog
• Creative that clearly communicates why the product is worth buying

Application Requirements

Please include:

• Portfolio with Amazon-specific work (required)
• Before/after examples or case studies showing impact on performance (if available)
• Brief explanation of your design process for an Amazon listing
• Tools and workflows you typically use

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative.  We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith.  To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.