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Deputy Director, Web Strategy & Operations

USA The Nature Conservancy

Richmond, Virginia

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JOB DETAILS
SKILLS
Adobe Product Family, Artificial Intelligence (AI), Communication Skills, Conservation, Content Development, Cross-Functional, Customer Relationship Management (CRM), Ecosystems, Financial Management, Functional Programming Languages, Industry/Trade Analysis, International Operations, Leadership, Marketing, Marketing Plan, Multilingual, People Management, Performance Metrics, Performance Testing, Process Improvement, Reporting Dashboards, Risk Management, Sales Management, Search Engine Optimization (SEO), Strategic Planning, Team Lead/Manager, Trend Analysis, Web Interface, Web Production
LOCATION
Richmond, Virginia
POSTED
5 days ago
What We Can Achieve Together:

TheDeputy Director, Web Strategy & Operations leads TNC's enterprise web strategy to unify and evolve global flagship web experiences-including nature.org and Conservation Gateway-into a performance-driven, audience-centered, and influence and revenue-enabling ecosystem aligned with TNC's web vision and strategy. This role is accountable for the performance, strategic direction, and operations of TNC's flagship web properties and co-leads enterprise digital transformation through governance, risk reduction, cross-channel integration, and data-driven optimization.

We're Looking for You:

The Deputy Director, Web Strategy & Operations leads the strategic evolution of nature.org, Conservation Gateway, and related flagship experiences toward a unified, audience-centered, and performance-driven ecosystem that advances TNC's 2030 goals.

The Deputy Director partners closely with Marketing Technology to ensure that web strategy dovetails with platform strategy, including alignment on technical roadmap, component capabilities, integrations, and platform innovation. This position manages the Web Production and SEO teams to deliver high-quality global operations, a scalable production model across time zones and languages, and enterprise-level governance standards across TNC's digital ecosystem.

What You'll Bring:
  • Bachelor's degree in related field and a minimum of 9 years related experience or an equivalent combination of education and experience.
  • Experience managing staff and teams.
  • Experience developing marketing plans and measuring results.
  • Experience cultivating and managing client relationships.
  • Experience leading complex project and program/account management including financial responsibilities, and measuring results of strategic plans and programs.

Desired Qualifications:
  • Experience in global NGO or multinational organizational contexts with multilingual content and regionalized operations.
  • Demonstrated leadership in enterprise web strategy or large-scale web operations for global organizations.
  • Proven success driving performance improvements using testing, analytics, and experimentation.
  • Hands-on experience with Adobe Experience Manager (AEM), governance standards, component-based systems, and enterprise web operations.
  • Experience partnering with technical teams (MarTech, IT) to shape platform-aligned web capabilities.
  • Experience leading cross-functional, matrixed programs or multiyear digital transformation initiatives. Experience cultivating relationships in a remote environment.
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  • Background applying AI-assisted personalization, search, content creation, or conversational interfaces to enhance web performance.
  • Proven leadership of large-scale site consolidation, migration, or digital transformation programs.
  • Experience with KPI framework development, dashboarding, or enterprise analytics.
  • Familiarity with privacy, accessibility, and digital compliance frameworks.
  • Experience building and maintaining a strong team culture with a positive, productive, and inclusive work environment where employees feel valued and happy in their careers.
  • Strong communication skills, with the ability to clearly articulate ideas and balance the needs of stakeholders. Experience communicating complex, technical ideas and projects to non-technical audiences.
  • Sound judgment and situational awareness, with the ability to anticipate risks and opportunities based on industry trends, current events, and organizational context-and proactively propose solutions.
  • Expert knowledge of current and evolving trends in the digital space.
  • Multilingual skills appreciated.
Salary Information:

The starting pay range for a candidate selected for this position is generally within the range of $$99,705-$149,600. This range only applies to candidates whose country of employment is the USA. Where a successful candidate's actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.

Who We Ar

About the Company

U

USA The Nature Conservancy

The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends.

We address the most pressing conservation threats at the largest scale. Thanks to the support of our more than 1 million members, we’ve built a tremendous record of success since our founding in 1951:
  • We've protected more than 119 million acres of land and thousands of miles of rivers worldwide — and we operate more than 100 marine conservation projects globally.
  • We work in all 50 states and more than 72 countries — protecting habitats from grasslands to coral reefs, from Australia to Alaska to Zambia.
  • We address threats to conservation involving climate change, fresh water, oceans, and conservation lands.
COMPANY SIZE
2,500 to 4,999 employees
INDUSTRY
Nonprofit Charitable Organizations
FOUNDED
1951
WEBSITE
http://www.nature.org