Demand Generation Manager

POSITION SUMMARY:

As our Demand Generation Manager, you live to build pipeline for our SDR and Sales teams. Your primary responsibility is to plan, project manage, execute, and optimize integrated campaigns designed to drive qualified leads, meetings, and pipeline into our Sales and Marketing funnel. You are highly organized because you will drive the successful execution and optimization of programs across multiple channels including email, direct mail, webinars, advertising, digital media, ABM, and content syndication.

You will juggle project timelines, competing priorities, and manage programs like a pro while ensuring campaigns deliver measurable results against lead and pipeline goals. You will also have a chance to flex your creative muscles. You will collaborate on campaign strategy, messaging, and channel selection to support multiple product lines and help accelerate revenue growth.

ESSENTIAL FUNCTIONS:

Work closely with stakeholders and contributors across Marketing, Sales, SDR, and Product teams to drive campaign execution and optimization that supports pipeline generation and revenue growth.

Own end-to-end coordination and execution of integrated demand generation campaigns including email, direct mail, webinars, paid advertising, digital programs, social media, ABM programs, and content syndication.

Develop and manage program timelines and communicate regularly with stakeholders on campaign status and results. You will utilize Asana to drive programs to completion.

Build and launch email campaigns, landing pages, nurture programs, and webinars using HubSpot and related tools.

Execute multi-touch nurture and lifecycle campaigns that engage prospects throughout the buyer journey and convert leads into meetings and opportunities.

Work with sales and SDR teams to support inbound and outbound programs that generate qualified meetings and pipeline.

Collaborate with ABM manager on campaigns using tools such as Demandbase to engage target accounts and buying groups.

Manage digital demand generation channels including paid social, digital advertising, and retargeting programs.

Data management including segmentation analysis, list management, and lead lifecycle processes within Salesforce, HubSpot, Demandbase, Outreach, and other marketing systems.

Manage external vendors including program planning, budgeting, deliverables, timelines, and performance management.

Analyze campaign performance and optimize programs based on lead generation, pipeline contribution, conversion rates, and ROI.

Partner with marketing operations and analytics teams to monitor funnel performance and improve campaign efficiency.

QUALIFICATIONS:

• 5 to 8 years experience in demand generation, marketing campaign management, or a similar B2B SaaS marketing role.
• Exceptional attention to detail with strong organizational and project management skills and the ability to manage multiple campaigns and priorities simultaneously.
• Strong experience executing multi-channel demand generation programs including email marketing, webinars, paid media, ABM, and digital campaigns.
• Expert experience with Asana (or equivalent project management tools) required.
• Expert experience with HubSpot (or equivalent marketing automation platform) required; HubSpot certification highly desired.
• Experience working with marketing and sales technologies including CRM (Salesforce.com), ABM platforms (Demandbase), and sales engagement platforms (Outreach).
• Strong analytical skills with the ability to analyze campaign performance and optimize programs using data and funnel metrics.
• Self-starter with a passion for building scalable marketing programs and improving processes.
• Ability to develop or introduce program management tools, campaign frameworks, and best practice processes is a strong plus.

EDUCATION:

• Bachelors or Masters degree in Marketing, Business, or a related field.

COMPENSATION PACKAGE:

Perks of being a Netradyne employee:

• Competitive Salary (Base annual salary range of $145,000 - $173,500) + eligibility for yearly bonus
• Company equity
• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more!