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Demand Generation Manager

TIME MANUFACTURING

Roanoke, TX

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JOB DETAILS
SKILLS
Aerial Work Platform, Artificial Intelligence (AI), B2B eCommerce, Backhoe Loader, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Copy Editing, Creative Brief, Cross-Selling, Customer Relationship Management (CRM), Customer Retention/Renewal, Customer Satisfaction, Customer/Client Research, Customer/Consumer Behavior, Dealer Channel, Demand Generation, Distribution Channel, Electrical Utility, Industry/Trade Press, Inside Sales, Leadership, LinkedIn, Manufacturing, Marketing, Material Take Off, Media Buying and Planning, Outsourcing, Partner Sales, Parts Sales, Performance Reviews, Publications, Sales, Sales Closing Skills, Sales Cycle, Sales Operations, Sales Qualification, Service Level Agreement (SLA), Team Player, Technical Writing, Telecommunications, Vehicle Fleets, Website Conversion, eCommerce, eCommerce Sales
LOCATION
Roanoke, TX
POSTED
Today
Company Overview

TIME Manufacturing Company is a leading global manufacturer of vehicle-mounted aerial lifts, digger derricks, bucket trucks, and bridge inspection equipment. Through its renowned brands-Versalift, Ruthmann, Bluelift, France Elévateur, Movex, BrandFX, and Aspen Aerials-the company serves diverse industries, including electric utility, telecommunications, bridge inspection, tree care, and other fleet-supported sectors. With a strong commitment to innovation, quality, and customer satisfaction, TIME Manufacturing Company designs and manufactures top-tierproducts that enable professionals to operate safely and efficiently at various heights.

About the Role

Your #1 job is to build and scale Versalift's Ready-to-Go (RTG) sales program. RTG is our pre-built, in-stock inventory of vehicle-mounted aerial lifts and bucket trucks - standardized configurations that customers can buy and take delivery on quickly, sold through our shoppable website, inside sales team, dealers, distributors, and TSMs. It's a faster, more transactional motion than our traditional made-to-order business, and the digital funnel is what makes it work.

Alongside RTG, our traditional custom, made-to-order business remains the larger and more strategic side of Versalift - specified vehicle-mounted aerial lifts and bucket trucks built to customer requirements, longer sales cycles, larger deal sizes, and named-account buying behavior. The two motions share a marketing engine but require different demand generation approaches.

We're hiring a Demand Generation Manager to own the digital engine behind both - paid media direction, owned and lifecycle campaigns, account-based marketing for named accounts, HubSpot, and our shoppable website.

You'll report to the VP of Marketing, manage our external media agency, and partner daily with inside sales to convert demand into closed business. This is a hands-on, high-ownership role for an experienced B2B operator who builds in HubSpot themselves, executes account-based plays against named target lists, and obsesses over conversion. Scope expands to Parts & Service demand generation as the RTG engine matures.

RTG Demand Generation

  • Build and scale demand for the RTG program - paid, owned, and lifecycle activation that drives qualified leads to inside sales and closes units through the shoppable website
  • Build and run prospect lists and campaigns end-to-end - segmenting the database, briefing creative, deploying through HubSpot, measuring response, iterating
  • Brief, manage, and optimize our external media agency on RTG-focused buys - agency buys media and produces creative; you own strategy, briefs, weekly performance reviews, and accountability for results
  • Own ad inventory updates and the shoppable website as a conversion asset - unit-level pages, CTAs, AI chat, territory routing, conversion testing, and ongoing copy and inventory updates
  • Partner daily with the inside sales team on lead handoffs, SLAs, lead quality feedback, and conversion improvement
Custom / Made-to-Order Demand Generation
  • Drive demand generation for our custom, made-to-order business - a longer-cycle, considered-purchase motion where buyers research for months, evaluate specifications carefully, and rarely convert on a first touch
  • Own account-based marketing for named accounts is where ABM lives. Take target account lists provided by marketing leadership and translate them into multi-channel programs (paid, email, HubSpot workflows, sales enablement) aligned to win, grow, retain, and win-back motions
  • Direct a portion of paid media spend toward custom / MTO demand - segment-specific campaigns, vertical publications, LinkedIn account targeting, and trade media that reach decision-makers in long-cycle buying processes
  • Drive the majority of HubSpot activity around the custom motion - multi-touch nurtures, segment-specific journeys, lead scoring tuned to research behavior, and pipeline reporting that maps marketing influence over months, not days
  • Partner with TSMs, dealers, and distributors on account-level intelligence - surfacing engagement signals, coordinating outreach, and providing air cover in priority territories
  • Build sales enablement content and campaigns that move named accounts through long evaluation cycles - case studies, technical content, segment-specific value props
HubSpot Ownership
  • Build and own a best-in-class HubSpot Marketing Hub instance - admin, segmentation, lead scoring, lifecycle workflows, attribution, and reporting
  • Architect nurture programs across RTG prospects, custom / MTO target accounts, dealers, and distributors - with the depth of activity weighted toward the custom motion where multi-touch journeys matter most
  • Partner with Sales Operations on routing, handoffs, and pipeline reporting
Parts & Service Demand Generation
  • Lay the groundwork for Parts & Service demand generation - install base segmentation, customer data audit, and lifecycle mapping
  • Architect and launch the Parts & Service digital program, applying the same playbook proven on RTG - timing flexes based on business priorities and your bandwidth
You must currently own all three of the following in your present role:
  1. E-commerce / shoppable funnel ownership. A B2B transactional or lead-to-purchase website is your daily job. You own conversion rate as a measured number.
  2. Full CRM marketing ownership. You own HubSpot or equivalent end-to-end - admin, scoring, lifecycle, nurture, and attribution. You build it yourself.
  3. Account-based or segment-targeted execution. You've taken named account lists or defined segments and translated them into multi-channel programs that delivered measurable pipeline.


What You Bring
  • 5+ years B2B marketing experience, with at least 3 years in demand generation, lifecycle, or activation roles
  • Comfort with industrial sales cycles, dealer/distributor channels, and considered-purchase B2B
  • Hands-on HubSpot Marketing Hub admin proficiency (workflows, scoring, lifecycle, reporting)
  • Hands-on paid media platform fluency
  • Proven agency management as primary client lead - you brief them, you hold them accountable, you don't outsource your thinking to them
  • Experience executing account-based programs against named target lists
  • Lifecycle and install-base marketing experience - running campaigns to existing customer databases (renewals, cross-sell, parts & service, win-back) is a strong plus
  • Track record owning a number tied to pipeline or revenue
  • Bias to action; comfortable building in flight
  • DFW metro resident (no relocation)
Core Benefits
  • Competitive salary
  • Comprehensive health, dental, and vision insurance plans
  • 401(k) with company match
  • Paid time off and holidays
  • Professional development opportunities
  • Collaborative and innovative work environment


Equal Employment Opportunity (EEO) Statement
Time Manufacturing Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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About the Company

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TIME MANUFACTURING