Lead the customer insights team in developing and directing Delta Vacation’s customer experience and digital analytics strategy. Optimize routine reporting and adhoc analyses of customer survey data to identify actionable recommendations to improve customer experience. Lead consumer direct channel data sourcing and analytics, levering insights to drive improvements to the customer journey. Foster collaboration and personal growth across Delta Vacations, acting as a champion for customer experience, web optimization, and as a mentor to individual contributors.
ESSENTIAL FUNCTIONS
- Champion the voice of our customer by prioritizing opportunities where customer data and analytics can drive the greatest impact for Delta Vacation’s customer journey and web experience.
- Lead and drive team to perform qualitative and quantitative data analysis, synthesize results and communicate clear and actionable recommendations focused on optimizing customer experience.
- Coach analysts on targeted problem solving, effective communications, and driving from ideas to impact.
- Lead roadmap planning for Delta Vacation’s net promoter score, including goal setting and analysis against customer experience improvements and initiatives.
- Lead the creation and maintenance of web reporting and analysis, partnering with Marketing channel strategy teams to optimize performance and guide prioritization of tests, enhancements, and initiatives within the direct channel.
- Leverage partnerships with Delta digital, loyalty and technology teams to deliver richer insights at a faster pace through improvements to customer survey and web optimization data and reporting needs.
- Influence organizational thinking at all levels by providing clear, focused guidance to leadership.
- Other duties and responsibilities as assigned.
- Mentor, develop, and coach appropriate staff members.
OTHER DUTIES
- Regularly evaluate processes and make recommendations to improve efficiency.
Prepare and deliver appropriate staff’s performance, salary review, and goals in a timely manner.
- Regularly evaluate processes and make recommendations to improve efficiency.
- Domestic and international travel to fulfill assigned responsibilities.