Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.
As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.
The Dealer Marketing Manager for Equipment is responsible for driving dealer led demand generation, enablement, and execution for the Dentsply Sirona commercial dental equipment and supporting technologies portfolio. This role translates enterprise strategy, promotions, and launch plans into dealer ready marketing programs that accelerate pipeline, improve conversion, and increase dealer engagement and consistency.
The role serves as the primary marketing partner to Dealer Sales and the Product Marketing teams, ensuring dealers are equipped to effectively market and sell complex dental equipment solutions.
Key Responsibilities
• Support the construction and execution of co-op, demo, trade-in, evaluation, and equipment-specific marketing programs.
• Ensure high-quality dealer enablement, training, and program readiness for capital equipment launches.
• Track dealer spend, program ROI, and partner engagement metrics.
• Support 3rd-party programs with KPI tracking and asset customization.
• Partner with Product Marketing to ensure equipment programs are aligned to market opportunities.
• Support enterprise-wide initiatives as needed to deliver against commercial execution goals.
Expected Outcomes
• Improved equipment lead generation and conversion from dealer partners.
• Stronger dealer engagement with capital equipment initiatives.
• Increased ROI across equipment-focused co-op and promotional programs.
Skills & Tools
• Knowledge of capital equipment marketing and channel economics.
• Competency in CRM (Salesforce), partner marketing portals, and data analysis tools.
• Strong project management and execution skills.
• Excellent communication and cross-functional leadership.
• Ability to manage budget and drive marketing spend efficiency.
Qualifications
• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in Marketing/Communications role, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).
• Demonstrated experience managing complex indirect go-to-market execution plans and working with internal and external stakeholders.
• Strong project management and organizational skills with exceptional attention to detail.
• Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross functional teams.
• Proven budget management and vendor negotiation experience.
• Ability to travel 10-20% as required.