D20 Community Development Manager

About the Job

This position is located in our Atlanta GA District.

Role Summary

The Community Development Manager leads the strategy planning and execution of local and regional events designed to strengthen community engagement and drive in-store traffic. Serving as the central point of coordination for store-led author events, this role ensures consistent processes, brand alignment, and a high-quality customer experience across all locations. The position partners closely with store teams providing training, clear communication, and operational oversight to ensure events are executed effectively, efficiently, and competitively.

Role Responsibilities

Event Coordination & Administration

• Create, update, and manage Eventbrite pages for approved events, ensuring accuracy and consistency across all listings. • Add and maintain event details, timelines, and assets in Basecamp. • Manage event grids and track upcoming, pending, and completed events. • Handle administrative follow-up for events, including confirmations, updates, and post-event documentation.

Store Support & Communication

• Serve as the primary contact for store-submitted event tickets. • Send marketing materials, event instructions, and timelines to stores in advance of events. • Provide clear guidance to ensure stores understand expectations, deadlines, and procedures.

Training & Process Management

• Train store teams on correct author event procedures and best practices. • Educate stores on how to successfully plan, promote, and execute author events. • Identify recurring challenges or knowledge gaps and proactively address them through training and documentation.

Brand Standards & Customer Experience

• Ensure décor, signage, event setup, and overall customer experience align with BAM brand standards. • Provide feedback and guidance to stores to improve event execution and guest experience. • Support consistency across locations while allowing flexibility for local market needs.

Social Media Oversight

• Oversee social media activity on Instagram and TikTok for each store within the assigned district. • Post directly to store social media accounts if desired or delegate posting responsibilities to a designated associate at each store. • Review store social media content on a weekly basis to ensure posts align with BAM brand standards, messaging, and quality expectations. • Provide guidance and best practices to help stores improve social media performance and consistency.

School & Community Partnerships

• Lead efforts to expand and strengthen relationships with local schools, school districts, and educators with a primary focus on supporting childrens author events. • Coordinate school outreach in support of childrens author programming, recognizing that many childrens authors require school visits in conjunction with in-store appearances. • Develop repeatable processes and resources to support stores in securing and managing school partnerships. • Expand community partnerships beyond schools, including collaborations with senior living facilities, libraries, book clubs, animal shelters, and other local organizations aligned with BAMs mission. • Identify and support community-based programming opportunities that drive meaningful engagement and keep BAM competitive in local markets.

Role Qualifications

Strong organizational and project management skills Clear, confident written and verbal communication Ability to train, guide, and support cross-functional teams Social media literacy and brand awareness Community partnership development experience or aptitude Customer- and community-focused mindset

The Perks

At Books-A-Million, we believe in taking care of our employees. As part of the team, youll enjoy a comprehensive benefits package, including:

• Competitive Compensation • We offer competitive pay and performance-based incentives. • Health & Wellness • Medical, dental, and vision insurance to keep you healthy. • Paid Time Off (PTO) • Enjoy generous PTO and paid holidays. • Employee Discounts • Get discounts on books and other products across our stores. • Retirement Savings • Build your future with our 401k plan and company contributions.

Equal Employment Opportunity

EEO Statement

Books-A-Million is an equal opportunity employer committed to fostering a diverse, inclusive, and welcoming workplace. We celebrate and embrace differences and strive to create an environment where every individual feels valued and empowered. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment without regard to their background or personal characteristics. We are dedicated to creating a culture of respect, equity, and opportunity for all employees and encourage individuals from all backgrounds to apply.