CX Marketing Communications

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ''Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

CX Marketing Communications

The CX Marketing Communications coordinates the development of advertising and marketing communications materials using creative design and writing services to effectively represent products, services, and brands to customers and prospects; applies various communication strategies to create a positive impression, raise awareness, and encourage engagement from your target audiences; develop and coordinate multimedia packages, including brochures, videos, and point-of-purchase displays, while leveraging sponsorships, events, and sales promotions to create a strong, customer‑first experience; maximize the impact of advertising campaigns by optimizing customer touchpoint strategies across diverse media so you build deeper, more meaningful relationships with customers beyond traditional paid media; identify target audiences and analyze their characteristics and media habits to determine the best communication methods; design media plans aligned with company objectives and evaluate the effectiveness of campaigns and media investments to ensure successful brand positioning and sustainable business growth.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role are to:

• Develop and execute integrated marketing communication strategies that deliver a consistent, compelling experience across all customer touchpoints;
• Create scalable approaches that enable personalized engagement across local markets and segments;
• Partner with cross‑functional teams to translate customer‑centric strategy into clear, actionable marketing plans and programs;
• Support field teams and partners with tools, messaging, and resources that enable effective, relationship‑based customer engagement;
• Build and manage always‑on communication channels (such as CRM, email, and text) to deliver timely, relevant, and insight‑driven messaging;
• Increase focus on direct customer engagement while optimizing the role of paid media within the broader communication mix;
• Use data and insights to continuously improve personalization, relevance, and performance across communications;
• Set priorities and lead the development of annual and ongoing marketing plans in close collaboration with marketing, customer experience, product, and sales teams;
• Coordinate key marketing communication activities, including digital, content, and field communications, to ensure aligned execution;
• Manage relationships with external agencies and partners, overseeing budgets and allocating resources to maximize impact and efficiency;
• Ensure marketing investments align with business priorities and deliver measurable results in customer engagement and demand generation;
• Define and track key performance metrics, partner with analytics teams to generate insights, and lead post‑campaign evaluations to optimize future strategies.#

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field;
• Experience leading integrated marketing programs and working effectively across cross‑functional teams;
• Strong understanding of customer engagement, digital channels, and experience‑driven marketing;
• Ability to translate strategy into practical, results‑driven execution that strengthens customer loyalty and demand generation;
• Strong analytical mindset with the ability to use data and insights to inform decisions and optimize performance;
• Excellent communication, collaboration, and stakeholder‑management skills, with the ability to influence across diverse teams and levels.

Preferred Qualifications:

• Experience in agriculture or B2B/distribution environments;
• 3-4+ years of experience in marketing, communications, or brand strategy;
• Proven track record driving measurable improvements in customer engagement, loyalty, and demand generation through targeted, high‑impact marketing approaches.

Employees can expect to be paid a salary of approximately between $108,080.00- $162,120.00 .Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary (or salary range) is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will end on 1/27/26.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders. Bayer is an E-Verify Employer. Location:United States : Missouri : Creve Coeur Division:Crop Science Reference Code:874025 Contact Us Email:hrop_usa@bayer.com