Customer Proposition Specialist

Overview

Southeastern Grocers is committed to a culture of belonging and fostering an inclusive environment where we celebrate differences. As a great place to work, we empower everyone to be their full, authentic selves. Read our Belonging, Inclusion and Diversity Statement here.

Customer Proposition Specialist

Job Purpose

Job Purpose

This role assists in the development of effective and impactful marketing strategies for Winn-Dixie, Fresco y Mas, and Harveys Supermarkets. This role is responsible for gathering inputs & data from internal sources & partners, synthesizing learnings and insights in a digestible manner, and partners with marketing channels to ensure seamless execution. This role partners closely with leadership teams and assists in bringing a thoughtful and well-informed strategic POV to key business initiatives and challenges.

Essential Responsibilities

Percent Of Responsibilities

Responsibility

% Of Time

Assists in the development of compelling customer value propositions and comprehensive marketing strategies grounded in insights and effectively drive brand awareness, perception, and revenue growth. Coordinates quarterly planning sessions with Marketing and Merchandising leaders. Presents seasonal and initiative-based strategies to marketing department & key stakeholders through the use of effective presentation and storytelling skills, influencing next steps to bring the strategy & campaigns to life.

35%

Partners with Insights and Analytics teams to gather qualitative and quantitative data and derives actionable insights to drive customer propositions. Monitors, analyzes, and measures the effectiveness of campaign performance.

25%

Writes concise strategic briefs that articulate business need(s) and leverage insights to guide stakeholders and align marketing channels. Partners closely with Creative Services team to develop campaign style guides, collaborating on positioning, voice and look/feel to align back to strategy. Partner with Customer Planning to ensure alignment from briefing through execution.

.

25%

Analyzes market research, industry trends, customer behavior, and competitive landscape to identify opportunities for growth and improvement. Assists in brainstorming, ideation, & staying abreast of the latest trends.

15%

Disclaimer

Performs other job-related duties as assigned.

Qualifications

Required Education

Required Education

Course of Study

Bachelor's Degree or 4 Yrs Relevant Experience

Marketing, Merchandising, Business, Communications, Advertising, or related field of study

Preferred Education

Preferred Education

Course of Study

Master's Degree

Marketing, Merchandising, Business, Communications, Advertising, or related field of study

Relevant Experience

Relevant Experience

Supervisory Experience

0 -3 yrs minimum

No Supervisory Experience

Language Requirements

Language(s) Required

Language(s) Preferred

English

English & Spanish

Knowledge, Skills & Abilities Required

·   A passion for customers and putting people first. 

·   Comfortable with ambiguity, passionate and curious entrepreneurial spirit

·   Strong PC skills including proficiency in the primary Microsoft Office applications.

·   Excellent PowerPoint and Excel skills

·   Exceptional communication skills, written and verbal.

·   Personal drive

·   Ability to work with minimal supervision and remotely.

·   Ability to manage multiple parallel workstreams.

·   Ability to translate strategic initiatives or directives into actionable plans

·   Intense focus on detail and accuracy of work. Strong written communication skills and time management.

·   Be detail and result oriented.

·   Ability to maintain the highest-level confidentiality.

·   Compliance with all company policies and procedures.

Knowledge, Skills & Abilities Preferred

·   Advanced degree in Marketing, Merchandising, Business, Communications, or related field of study.

·   Retailer media experience

·   Retailer grocery experience

·   Ability to evaluate and synthesize qualitative and quantitative data from multiple sources to identify overall effectiveness from multi-channel environment.

·   Strong leadership acumen.

Environmental Factors

Department

Marketing

Environmental Factors

SSC Light: Physical Demands: While performing the essential functions of this position, the associate is regularly required to sit, use hands or fingers to handle, hold or feel objects, tools or controls, talk, see, hear and perform repetitive movements with both hands. The employee is occasionally required to stand or walk on carpet, tile or concrete Working Conditions: Majority of the time will be spent indoors in a traditional office environment. Safety Risk Factors: The employee is rarely required to twist back and/or neck and walk on a slippery or cluttered floor surface. Overall Required Equipment a personal computer, telephone, printer, copy machine, fax machine and other general office supplies and equipment. Pulling Requirement 20 lbs. Lifting Requirement 20 lbs.

Location and Travel Requirements

Location

Travel Percent, Overnight & Motus

Travel Percent

Overnight

Motus Eligible

Addendum

Addendum

Marketing strategy

KSAs:

• Knowledge of marketing best practices and understanding of how to effectively leverage marketing tactics to drive brand awareness, customer engagement, and conversions
• Ability to developing compelling briefs that illustrate data-driven direction and details to facilitate creative process

Analytics

KSAs:

• Ability to use quantitative and analytical skills to interpret complex marketing data and translate it into actionable insights
• Innate curiosity and data-driven mindset when problem solving