CRM & Partner Campaign Specialist (SEU Network)

JOB SUMMARY

SEU Creative seeks a detail-oriented CRM & Partner Marketing Specialist to support the growing needs of SEU Network partner campuses across the country. This role is responsible for managing and optimizing SEU's CRM for over 200 partner locations, ensuring effective communication strategies that support enrollment and engagement goals. The ideal candidate is both data-driven and people-focused, with the ability to translate partner needs into actionable CRM communication and data strategies.

ORGANIZATIONAL RELATIONSHIPS

Reports to: Digital Marketing Director

Supervisory Responsibility: N/A

Indirect Supervisory Responsibility: N/A

ESSENTIAL DUTIES - May include, but is not limited to the following:

• Meet with partner campuses to understand enrollment goals and communication needs.
• Build and manage audience segments within Element451.
• Develop and implement email and SMS communication flows.
• Ensure proper setup of communication journeys.
• Perform data cleansing to ensure accuracy and consistency.
• Manage list imports and data organization within Element451.
• Maintain proper tagging and segmentation.
• Track and analyze campaign performance metrics.
• Provide insights to improve communication effectiveness.

ADDITIONAL/NON-ESSENTIAL DUTIES

All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position. Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.

LOCATION

Lakeland Downtown Offices

EDUCATION

Required Education:

Bachelor's in Marketing, Communications, Business, or related field.

Preferred Education:

Master's in Marketing, Data Analytics, Digital Marketing, or related field.

LICENSES/CERTIFICATIONS

N/A

EXPERIENCE

Required:

2-4 years of experience in CRM management, digital marketing, or related field

KNOWLEDGE, SKILLS, AND ABILITIES

Required:

• Self-starter with excellent work ethic and attention to detail
• Ability to work with a team to complete time-sensitive projects
• Initiative to solve problems and present ideas
• Ability to work under minimal supervision
• Strong communication and collaborative skills
• Strong customer service skills
• Strong time management skills
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Analytical skills for assessing project performance and implementing improvements

Preferred:

• CRM Experience (Hubspot, Salesforce,etc)

WORK ENVIRONMENT

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment.

• This position is considered non-essential for the purposes of Emergency Response.

Physical Requirements:

N/A

Travel:

5-10%

Schedule:

Monday to Friday, 9-5pm with occasional evenings and weekends based on project deadlines and events.

TRAINING

All new hires and employees transferring into a new position will have a 90-day probationary period within which to learn the functions of the job and to be evaluated. Following the probationary period, the employee can transition to regular status, have the probationary period extended in order to receive more training, or employment can be terminated. Required compliance training is as follows:

• CRM Platform Training and Internal processes

SAFETY

• SEU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment.
• Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management.
• Work-related injuries must be immediately reported to Security and Human Resources. When life or limb are at risk, please dial 911. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources within 24 hours of the incident.
• Emergency Employees report for or must remain at work in emergency situations. Dismissal or closure announcements do not apply to this position, unless instructed otherwise by your direct supervisor or a member of the Leadership Team.

SCREENING

All full-time positions at SEU are deemed security-sensitive and require background checks. Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the University's insurance carrier in order to meet the requirements of the position.

DISCLAIMER

SEU is an at-will employer. This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. The employer retains the right to change or assign other duties to this position.

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

SEU is committed to providing a workplace that is free from unlawful discrimination and harassment. All forms of discrimination against or harassment of a person because of his or her identification within a protected category are strictly prohibited and will not be tolerated. This prohibition applies equally to conduct by and against employees, vendors, visitors, and students.

Southeastern University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, sex (including pregnancy), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. The equal opportunity policy will apply in University programs and activities, and all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms, conditions and privileges of employment. All employees of Southeastern University, by continued employment, agree to abide by the policies contained in the Employee Handbook and in the SEU Mission, Vision, Statement of Faith and Community Covenant.