Cross-Functional, Legal, Marketing, Operations Management, Performance Analysis, Product Management, Product Programs, Project/Program Management, Reporting Dashboards, Strategic Planning
Team Introduction
The Emerging Verticals team builds and scales programs that grow high-quality creator supply across new and fast-growing content categories in North America. Our work sits at the intersection of product adoption and creator growth - helping creators discover, adopt, and get lasting value from TikTok features.
Responsibilities
- Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy
- Partner closely with Product to streamline how programs run and scale
- Dig into program data to spot problems early and build solutions before they become blockers
- Keep stakeholders informed with clear, regular reporting on program performance and key insights
- Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design Minimum Qualifications
- 5+ years in program management, marketing, or a closely related field
- Solid grasp of the creator economy and hands-on experience working with creators
- Comfort with data - dashboards, self-serve tools, and basic querying to drive decisions
- Sharp communicator, written and verbal, across all levels
- High ownership mentality - you spot gaps, flag them, and fix them
Preferred Qualifications
- Experience running creator product adoption programs specifically
- Background in product operations or product program management
- Experience collaborating across global teams and time zones