Creative Strategy Manager

Job Summary:

Title: Creative Strategy Manager

Reports to: Creative Strategy Director

Location: New York, NY (On-Site, 5 days a week in office)

The Role:

Roc Nation is looking for a Creative Strategy Manager who loves aligning artist initiatives withbrand objectives to ultimately meet the goals for all collaborations. This role will lead a team of two Jr. Creative Strategists, report to the Creative Strategy Director and work closely with our brand partnerships, distribution, and creative departments.

The creative strategy team will lead and support creative strategy development across all brand partnerships & Roc Nation brands to accomplish business objectives.

• You are a big-picture thinker who understands culture, music, digital & social trends, and fan engagement tactics. You can ideate at a moment's notice on emerging trends, write engaging briefs & concepts, and have the ability to craft a persuasive narrative for presentations & decks. You are skilled at best practices to successfully research both the client and the brand
• The person in this role needs to be comfortable asserting a strategic perspective that guides creative and client conversations to new and exciting places. They should be organized, proactive, and pay close attention to detail

• Research - a deep understanding of our partners, brands, and entertainment clients is crucial to creating compelling ideas that align with brand goals & objectives
• Ideation & Pitching - able to create ideas and create materials that are compelling through copywriting & data-backed strategy, and persuasive pitching. Ability to verbalize concepts & pitches to both internal and external audiences through compelling & succinct communication
• Agility & Innovation - learns quickly when facing new problems, analyzes both successes and failures for clues to improvement; experiments and will try to find new solutions. Fosters a culture of continuous improvement and innovation within the team
• Drive for Results - energetic and driven to complete tasks at a high level, steadfastly pushes self and others for best results
• Leadership & Communication - provides clear and reliable communications to both internal and external stakeholders. Offers consistent and constructive feedback across a variety of mediums and creative projects, in order to deliver work that reflects the creative departments standards and best practices

• Regular meetings with the brand partnerships department & SVP of Brand Partnerships to understand incoming pitch deck requests, client meetings, and team needs
• Regular meetings with creative team to relay incoming requests from a design & video perspective
• Project management of deck creation process, while setting timelines for design deliverables
• Own the strategy, copywriting & narrative of each deck/presentation
• Collaboration with design team to bring strategic pitch deck to life, with direct design requests within timely manner
• Ensuring all materials for both internal & external purposes uphold the Roc Nation creative standard - approvals via Creative Strategy Director and VP of Creative & Design
• Ideation across artists, athletes, brands, and special projects - the scope is Roc Nation at large
• Pitching decks real time via zoom & in-person meetings for both clients, internal, and potential partners
• Deep knowledge & understanding of Roc Nation clientele, goals & objectives, and Roc Nation brand language

• Minimum 3+ years of experience
• BA in Communications, Media, Journalism, Advertising, Marketing, or related areas
• Strong interest in the entertainment industry - music and sports specifically
• Must have experience designing and copywriting pitch decks and one sheets, with a portfolio of work to back it up
• Must have ability to clearly and confidently present pitch decks and marketing plans directly to artist teams, c-suite executives, and potential brand partners
• Strong verbal & written communication skills for internal and external communication
• Ability to understand clients' marketing objectives and work closely with senior strategy team to develop plans to support these objectives
• Ability to synthesize research and disparate information into a cohesive plan, finding the throughline across varying inputs
• Strategic thinker at the core with strong analytical and critical thinking skills
• Deep knowledge of all social media platforms and their perceived value audiences
• Deep knowledge and understanding of Roc Nation clientele, goals & objectives, and Roc Nation brand language
• On top of the latest industry trends, breakthrough creative campaigns, and emerging technologies
• Strong attention to detail
• Familiar with project management / well organized