Creative Strategy Manager

Entravision Communications Corp

Austin, TX

JOB DETAILS
SKILLS
Advertising Creative, Advertising Operations, Best Practices, Campaigns, Compensation and Benefits, Creative Brief, Cross-Functional, Customer Relations, Customer/Client Research, Data Analysis, Gaming, Knowledge Management, Leadership, Mobile Advertising, Performance Analysis, Performance Metrics, Performance Reviews, Sales Management, Strategic Planning, Vision Plan, Willing to Travel
LOCATION
Austin, TX
POSTED
30+ days ago

The Role Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management Creative Development and Ad Operations ensuring our clients get actionable creative insights that drive measurable performance gains.

As a Creative Strategist, youll own the creative narrative for our clients not just which creatives work but why they work and how to scale those learnings across accounts.

Key Responsibilities --------------------

  • Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
  • Build structured client-facing creative proposals that connect performance data to strategic direction
  • Partner with Product on creative tools
  • Develop creative playbooks and best practices specific to UA retargeting and CTV campaigns

Cross-Functional Leadership ---------------------------

  • Act as the connective tissue between Account Management Creative Dev and Ad Ops teams
  • Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
  • Lead creative briefings and ensure alignment between client objectives and creative execution
  • Handle ticketing and communication with Creative Designers

Client Partnership -----------------

  • Support Account Managers in high-stakes creative conversations with clients
  • Present creative performance reviews and strategic recommendations to client stakeholders
  • Proactively identify creative optimization opportunities that expand wallet share
  • Participate in JBPs and QBRs as experts on Creatives

Knowledge Management ------------------

  • Build and maintain a creative performance repository accessible across teams
  • Lead quarterly creative performance reviews external and internal to surface trends and winning strategies
  • Train Account Managers on creative best practices and how to position creative insights with clients

Whats in it for you -------------------

Be part of a leading fast-growing innovative company shaping the future of mobile advertising. Join a highly motivated and young team. Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year. Great compensation package tailored to the U.S. market. Medical dental and vision benefits plans. Exposure to leading global app publishers and media partners in the digital advertising industry. Learning and training opportunities to grow your career.

About the Company

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Entravision Communications Corp

Entravision Communications Corporation is a leading global media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico and other markets in Latin America. The Company’s comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 55 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision’s owned and operated, as well as its affiliate partner, radio stations. Entravision’s Pulpo digital advertising unit is the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®, and Entravision’s digital group also includes Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions primarily in the United States, Mexico and other markets in Latin America. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

COMPANY SIZE
1,000 to 1,499 employees
INDUSTRY
Broadcasting, Music, and Film
WEBSITE
http://www.entravision.com