Creative & Social Strategy Manager

Job Summary:

Title: Creative & Social Strategy Manager

Location: New York, NY (On-Site, 5 days a week in office)

The Role:

Roc Nation is looking for a Brand Manager of Paper Planes and the Roc Nation creative department to develop a multi-channel social strategy for maximum views, impact, and growth. The multi-talented Brand Manager will lead the charge in shaping, producing, and creating dynamic content that elevates our brand and connects with our audience across digital, physical, and cultural spaces. This role blends strategy, creative, and execution - you'll act as a content producer, brand-strategist, and occasional on-camera talent while spearheading collaborative partnerships that drive traffic and growth to our channels.

This is a high-visibility, high-impact role that requires deep cultural fluency, a sharp eye for brand identity, and the ability to take campaigns from concept to execution with authenticity.

Responsibilities:

Content Strategy & Ideation

• Develop tailored content strategies for each brand and campaign across digital, social, and video for all brand channels
• Translate brand and campaign goals into compelling creative ideas that perform across platforms
• Stay ahead of trends, audience behavior and platform best practices to inform strategy, using data-informed social strategies beyond aesthetic posting
• Create structured launch rollouts and strategically plan content for in-between campaigns
• Develop and manage a monthly content calendar aligned with product drops and campaigns
• Help build and execute a clear TikTok growth strategy

• Direct and guide short-form storytelling content that aligns with our brands narratives
• Lead creative development including concepting, scripting, and storyboarding for branded content
• Self-shoot and edit as well as collaborate with content production, design, and marketing teams to produce high-impact visual content
• Create content specific to each social channel
• Lead weekly community engagement efforts (stories, polls, interactive content, etc.)

• Identify and lead strategic collaborations with culturally relevant brands, businesses, and individuals for all apparel and merch drops.
• Build partnerships that authentically align with brand values and resonate with our audience
• Oversee co-branded content development

• Drive measurable traffic to both online and in-store points of purchase through content and partnership campaigns
• Analyze performance metrics to refine content strategy and optimize future campaigns
• Work cross-functionally with e-comm, retail, and marketing teams to ensure alignment and maximize visibility
• Other duties, as assigned

• Knowledge of Roc Nation, Paper Planes and related brands/businesses
• 2 - 4 years experience in community/social media management including copywriting and calendar planning. Preferably in entertainment and/or fashion
• Experience creating and executing clear TikTok growth strategies
• Self-motivated with a proven track record supporting brand initiatives and developing digital/social campaigns that drive consistent growth
• Strong writing, scripting, and creative development skills
• Comfortable and charismatic on camera / in voiceover roles
• Strong organizational skills, experience with managing multiple brands or working in an agency structure preferred
• Strong written and verbal communication skills
• Digitally native with an inherent knowledge and understanding of digital/social platforms, trends, and content
• Proven experience in developing brand partnerships and collaboration
• Strong project management and cross-functional collaboration skills
• Positive attitude and the ability to take constructive criticism
• Collaborative mindset and ability to assume different roles based on directive