SummaryWe're looking for a Creative Director with GenAI expertise and a track record of developing concept-driven digital ads for performance marketing. In this role, you'll lead external agencies and cross-functional teams to deliver high-impact creative that engages Meta's small and mid-size business audiences—and drives revenue.Required SkillsDevelops and leads creative concepts for ongoing digital marketing campaigns (on- and off-platform), ensuring alignment with business objectives and brand strategyDefine creative strategies and vision for AI-generated ads across SMB DRMWorks with AI and GenAI tools for creative ideation and productionLeverages historical campaign performance and trends to inform future creative decisionsProvides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materialsLeads regular creative reviews and presentations to internal stakeholders, including leadershipSets the creative inputs across creative testing plans to optimize creativeFosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communicationDesigns and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and brandingCreates design assets, such as graphics, icons, and illustrations, to enhance campaign visualsStays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the workMinimum Qualifications10+ years of experience as a Creative Director in digital advertising and direct response marketing or lead in a creative/design related occupationExperience with AI and generative AI tools used for creative ideation and productionSkilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelinesPortfolio that demonstrates proven experience developing the creative strategy, ideation, refinement of conceptual campaigns that drive results — and showcases a mastery of creative direction, and an elevated style and aestheticProven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levelsUnderstanding of the business-to-business marketing landscape and Meta's advertising toolsDemonstrated experience collaborating effectively with external agencies and cross‑functional teamsProven experience successfully problem‑solving and thinking strategically for advertising campaignsExperience driving fast‑moving projects through to completion while balancing evolving priorities and a broad range of stakeholdersSoftware Proficiencies: Figma, Advanced GenAI tools and AI node‑based workflow tools, Adobe Creative SuitePreferred QualificationsDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies12+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative‑related occupationBachelor's degree in Advertising Creative/Art Direction, or equivalent experiencePublic Compensation$149,000/year to $209,000/year + bonus + equity + benefitsIndustryInternetEqual OpportunityMeta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.#J-18808-Ljbffr