Creative Director of Copy

TJ Maxx

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you're working in our four global Home Offices, DistributionCenters or Retail Stores-TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family-a Fortune 100 company and the world's leading off-price retailer.

Job Description:

Creative Director, Copy

The Opportunity: Contribute To The Growth Of Your Career.

The Creative Director, Copy is responsible for leading an in-house copy team in the development and implementation of the TJ Maxx multichannel brand expression. The Creative Director provides vision and oversight to effectively translate strategy into brand enhancing and revenue generating initiatives with a focus on the digital and in store customer journey. The Creative Director brings the tone of voice to life across multiple channels for a seamless TJ Maxx brand experience!

Who We Are Looking For: You!

• Creative Leadership
  • Partner with Creative Director of Design to interpret brand platforms and strategies to develop high-quality marketing campaigns that seamlessly integrate the needs of a fast-paced, constantly evolving multi-channel business with building the brand and driving transactions both on site and in store
  • Data driven leader who understands how to coordinate brand, business, and customer context to drive traffic and conversion through content and copy including social and digital media, email, site/web copy, video, in-store signage/marketing and store opening marketing materials
  • Provide tone of voice vision and supervise Copy ACD to continuously evolve and achieve elevated brand messaging through authentic, compelling, and purposeful copy
• Cross functional collaboration
  • Collaborate with brand, project management, fashion merchandising, digital marketing, and insights & analytics teams to deliver performance driven customer centric rate of Content
  • Liaise with creative, media & PR agencies to fulfill integrated marketing campaigns throughout the year
  • Partner across brands to ensure differentiation in brand expressions
• Creative team management
  • Inspire teams to generate conceptual ideas that can be translated into commercialized creative work
  • Lead a team of copywriters tasked with delivering creative content at a rapid pace for an integrated marketing experience with a focus on digital and print.
  • Lead and develop high-performing teams including the growth of capabilities to mirror the consumer and media landscape
  • Develop and support an open, authentic environment where diverse opinions are encouraged and respected at every level
  • Enable collaborative and flexible teamwork
  • Act as a mentor to junior staff

• 10+ years of copy experience, showcasing proven talent and a strong copy sense
• 3+ years of experience managing a medium to large creative team
• An outstanding online portfolio of your work (this one's non-negotiable) - please make sure to include the link to your portfolio in your application/on your resume
• Proven ability to work in all channels of media with a heavy concentration in digital
• Experience working in the fashion retail industry
• Excellent communication and mentoring skills
• Ability to balance multiple projects while managing timelines
• Proven ability to understand data/critical metric performance and translate creative work
• Experience collaborating with external creative, media, and PR agencies
• Understanding of photography, video, print process, typography, 2D and 3-D design, digital media, and associated production