Creative Director, DTC Performance Marketing (Remote)

Marketing Creative Director

Position is Remote (US or Canada)

No agencies please

Maximus is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

The Role

We're seeking an exceptional Marketing Creative Director to establish and elevate Maximus as the definitive brand in performance medicine. This is a pivotal leadership role that will shape how millions perceive and engage with human optimization. You'll build and lead our creative vision while architecting systems that deliver breakthrough creative at the speed of innovation.

Ideal Candidate Profile

You're a creative visionary who understands that great brands are built through systematic excellence, not just moments of inspiration. You thrive at the intersection of art and commerce, using creative as a strategic lever for growth. You're equally comfortable discussing kerning with designers and ROI with executives. You believe that constraints breed creativity and that the best creative leaders are multipliers who elevate everyone around them. Most importantly, you're passionate about human potential and excited to build a brand that helps millions optimize their lives.

Key Responsibilities

Brand Leadership & Strategy

• Define and evolve Maximus's visual identity across all touchpoints, ensuring our brand reflects our position at the intersection of science, technology, and human potential
• Develop and maintain comprehensive brand standards that scale across digital, physical, and emerging platforms
• Create and continuously refine our brand book, establishing it as the north star for all creative expression
• Partner with executive leadership to translate business objectives into compelling creative strategies

Creative Operations & Velocity

• Build and optimize a high-velocity creative asset generation engine capable of producing premium content at scale
• Implement systems and workflows that balance creative excellence with the demands of a fast-growing performance medicine company
• Establish metrics and KPIs to measure creative impact and continuously improve output quality and efficiency
• Drive adoption of emerging creative technologies and AI tools to accelerate production without compromising quality

Team Building & Management

• Recruit, mentor, and lead a world-class creative team including designers, copywriters, motion designers, and production specialists
• Foster a culture of creative excellence, experimentation, and accountability
• Develop clear career paths and growth opportunities for team members
• Balance in-house capabilities with strategic external partnerships and agencies

Cross-Functional Partnership

• Collaborate closely with Marketing, Product, and Growth teams to ensure creative amplifies business objectives
• Partner with the clinical and science teams to translate complex medical concepts into accessible, engaging content
• Work with Technology teams to ensure seamless creative implementation across digital platforms
• Support Sales and Partnership teams with materials that accelerate business development

Creative Excellence

• Oversee all creative output including campaigns, digital experiences, product design elements, environmental design, and content creation
• Ensure every creative touchpoint reinforces Maximus's position as the premium leader in performance medicine
• Champion innovative approaches that differentiate Maximus in a crowded wellness landscape
• Maintain hands-on involvement in flagship projects while effectively delegating and empowering the team

Qualifications & Skills

• 8+ years of creative leadership experience, with at least 3 years building and managing creative teams
• Proven track record of building brands in health, wellness, technology, or premium consumer sectors
• Deep expertise in brand development, visual systems, and multi-channel creative execution
• Experience building high-performance creative operations that balance quality with velocity
• Portfolio demonstrating breakthrough creative work that drives measurable business results
• Strong understanding of digital-first creative and emerging platforms
• Exceptional communication skills with ability to present to and influence C-level stakeholders
• Bachelor's degree in Design, Fine Arts, Marketing, or related field (MFA or advanced degree preferred)

World-Class Benefits:

• Full Suite: Medical, Dental, Vision, Life Insurance
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.

Note: We utilize AI note-taking technology during our interview sessions to ensure we capture all answers and details accurately. Candidates are also encouraged to use AI note-takers for their own records if they wish.