$100,000–$230,000 Per Year
Advertising, Brand Strategy, Broadcasting, Campaigns, Consumer Branding, Consumer Packaged Goods, Content Providers, Customer Experience, Customer/Consumer Behavior, Dell Computers, Detail Oriented, Fast Food, Global Branding, International Marketing, Marketing, Mentoring, Microsoft Product Family, Multitasking, Newsletter, Presentation/Verbal Skills, Project/Program Management, Sales, Storytelling, Team Lead/Manager, Team Player, Time Management, Trend Analysis, VML (Vector Markup Language), Writing Skills
Creative Director Copy SkinBeauty CPG
About Us
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first award-winning work for blue-chip client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys.
The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently Marketing Measurement & Optimization. In addition, VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies.
VMLs global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
Job Description
VML is seeking the next brilliant Creative Director Copy with a passion for storytelling, a flair for high-concept thinking, and a deep understanding of the skin and beauty category.
Responsibilities
- Lead a team of talented writers and collaborate with art directors, strategists, and clients to craft world-class campaigns that elevate brands and resonate with consumers.
- Oversee the translation of the clients vision into a roadmap that guides the agency to achieve client goals and generate work that is creatively brilliant, measurable, and impactful.
- Drive the creative vision for skin and beauty campaigns, ensuring all work meets the highest standards of craft, innovation, and strategic alignment.
- Develop bold breakthrough ideas that push creative boundaries while staying true to the brands voice and objectives.
- Partner with art directors, designers, strategists, and account teams to create cohesive, integrated campaigns that deliver results.
- Lead, mentor, and inspire a team of copywriters, fostering a culture of creativity, collaboration, and excellence.
- Serve as a trusted creative partner to clients, presenting ideas with confidence and passion while building strong relationships.
- Stay ahead of trends in the beauty and CPG industries, ensuring creative work is culturally relevant and resonates with target audiences.
Requirements
- A minimum of 10 years of experience in a major creative agency, preferably in advertising or a related industry, with a strong focus on skin, beauty, and CPG brands.
- A portfolio that demonstrates strong conceptual thinking, a sharp voice, and successfully launched client projects on broadcast, social, and everything in between.
- A proven track record of creating campaigns that have earned recognition at major industry awards, such as Cannes Lions, D&AD, One Show, and Clio.
- Experience working on national and international brands, with an understanding of cultural nuances and global campaign development.
- Exceptional conceptual and writing skills, with a meticulous eye for detail and a passion for high craft.
- A strategic thinker with the ability to translate brand strategy into compelling creative ideas that drive business results.
- Deep knowledge of the skin and beauty category, with a pulse on emerging trends, consumer behavior, and industry innovation.
- Strong presentation skills, with the ability to sell ideas to clients and stakeholders.
- Ability to work under tight deadlines, manage multiple projects simultaneously, and work collaboratively as part of a larger team in a fast-paced environment.
- Experience managing and mentoring creative teams, fostering collaboration, and elevating the work.
- Practiced time management skills and a strong work ethic.
What We Offer
- Passionate, driven people: We champion a culture of people that do extraordinary work.
- Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace.
- Competitive benefits: We offer full-time hires a range of group health coverage options, medical, dental, vision, a generous 401k match, and a variety of paid time off offerings.
- Growth-minded opportunities: We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP.
- Base salary range: $100,000 - $230,000 USD.
About VML
VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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