Creative Director - Collabs and Partnerships - - 61196
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Creative Director - Collabs and Partnerships
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Location: United States of America
State/Province/City: California
City: Santa Monica
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
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Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
We are a crew of creatives centered in curiosity and craft, playfulness and purpose, bringing a new vision of wellbeing to life. We inspire and educate by meaningfully expressing the mind/body/community connection. In our role to drive brand distinction around the world, we focus on distinction through rich storytelling, embracing long-term concepts, and obsessing our craft.
core responsibilities
The Global Brand Creative Director - Collabs and Partnerships leads the creative vision, strategy, art direction, and execution for lululemon's global collaborations. This leader elevates brand storytelling across campaigns, activities, branded initiatives, identity, and omni‑channel experiences. They guide internal teams and external agencies to ensure every creative expression is distinctive, consistent, and aligned with lululemon's purpose, aesthetic, and long‑term brand vision.
This role requires a visionary creative leader who thrives at the intersection of culture, sport, fashion, and community - and who can translate that energy into breakthrough creative work that drives brand love, cultural relevance, and business impact.
Global Brand Creative Leadership
Elevate lululemon's global brand creative output across campaigns, activities, branded initiatives, identity, and omni‑channel experiences, with a dedicated focus on the Partnerships and Collaborations portfolio.
Champion creative excellence and ensure all work reflects lululemon's values, aesthetic, and long‑term brand vision.
Lead the overall creative direction and art direction for collaboration‑driven storytelling.
Creative Strategy Development
Define and evolve lululemon's creative strategy across activities and platforms to strengthen brand distinction, cohesion, and cultural resonance.
Identify opportunities for creative consistency across channels, ensuring unified brand expression globally and regionally.
Build creative frameworks that support scalable storytelling across diverse collaboration partners.
Brand & Product Storytelling
Partner with Brand Strategy to define and shape brand and product storytelling opportunities that deepen connection and drive relevance.
Use market trends, consumer insights, and competitive landscape analysis to inform and elevate creative direction.
Translate cultural, sport, and fashion signals into compelling narratives that differentiate lululemon's collaborations.
Art Direction Leadership
Lead the art direction for all collaboration‑related creative, ensuring visual storytelling is elevated, cohesive, and reflective of lululemon's aesthetic standards.
Direct the look, feel, and visual identity of campaigns, shoots, and omni‑channel experiences - from concept through final execution.
Guide teams in developing elevated visual systems that bring collaboration partners and lululemon's brand values together in a distinctive, ownable way.
Ensure all visual expressions meet the highest standards of craft, clarity, and cultural relevance.
Agency Leadership
Identify, manage, and direct global creative agencies and partners, ensuring world‑class creative development and execution.
Provide clear direction, feedback, and alignment to external partners to deliver breakthrough creative work.
Maintain strong relationships with agencies and partners to support ongoing creative excellence.
Cross‑Functional & Executive Collaboration
Influence and collaborate with cross‑functional and regional executive teammates to ensure creative strategies align with business priorities and regional needs.
Serve as a key creative partner across Brand, Product, Community, and Regional teams to ensure cohesive storytelling and seamless execution.
Communicate creative vision and rationale effectively to senior leadership.
Creative Direction Leadership
Direct the development and evolution of Global Visual Centers, Playbooks, and Toolkits, ensuring they reflect lululemon's brand values, aesthetic standards, and long‑term creative vision.
Maintain and elevate visual consistency across all global creative outputs.
Establish and uphold creative guidelines that support clarity, cohesion, and excellence across teams and partners.
qualifications
must haves
additional notes
Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.
compensation and benefits package
lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $168,000-220,500 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-Onsite #LI-JV1
Apply Now
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com . In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual's own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.
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