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Creative Director, Brand Lab

Carter's/OshKosh

Atlanta, GA

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JOB DETAILS
SKILLS
Art Direction, Audio Editing, Brand Management, Brand Marketing (Branding), Brand Messaging, Brand Positioning, Brand Strategy, Budget Management, Campaigns, Career Development, Casting, Clothes Making, Consumer Branding, Content Development, Copy Writing, Corporate Communications, Corporate Planning, Cross-Functional, Customer/Client Research, Global Branding, Industry/Trade Analysis, Leadership, Marconi/MSI Planet, Market Entry Strategy, Marketing, Media Placement, Media Production, Multimedia, Multitasking, New Media, Photography, Presentation/Verbal Skills, Problem Solving Skills, Product Support, Project/Program Management, Quality Metrics, Storyboards, Storytelling, Team Lead/Manager, Time Management, Video Production
LOCATION
Atlanta, GA
POSTED
1 day ago
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.


How you’ll make an impact:


The Creative Director, Brand Lab will lead the concept and ideation for 360 campaigns, programming and activations for the entire portfolio of our brands: Carter’s, OshKosh, Little Planet, Otter Avenue and SkipHop. They will partner closely with our brand managers and creative teams on needs and challenges to bring strategies to life and ideate on pathways to achieve top tier results.


Candidates must be excited about shaping cultural relevance and finding the white space for our brands to breakthrough in innovative ways. They will lead a team of 2 designers and 1 copywriter with the goal of total immersion in culture and constantly pitching new concepts that connect in a meaningful way.


50%: Ideation and Concept for Master Brand Integrated Campaigns and Brand Acts


+ Collaborate closely with brand managers, consumer insights and brand creative teams to translate business goals and brand positioning into compelling creative concepts and campaigns.

+ Oversee concept creation, design, messaging and brand or campaign identity systems for integrated campaigns that can be collaboratively brought to life or handed off to brand creative teams as needed based on scope.

+ Strong copy, ideation and storyboarding skills a must.

+ Collaborate with channel partners and research new and emerging solutions to bring our brands to life in those spaces.

+ Based on channel needs and brief, research and ideate to provide territories and creative options that elevate our brands in store, through activations, digitally and on emerging platforms by providing research, mood boards, swipe and original design.

+ Intake seasonal strategies in our concept to consumer master calendar, collaborate with brand marketing to ideate and illustrate how big ideas to support product themes can be brought to life by building decks to highlight creative executions to pitch back to internal business partners seasonally.


15%: Campaign Execution


+ Direct campaign photography and video production when needed (not all campaigns will require this) that meets the creative objectives of the organization and aligns with brand strategies as needed.

+ Manage campaign production budget, streamlining to ensure asset capture and usage is efficient and optimized for marketing and business needs.

+ Lead and develop external teams to produce shoots, hiring the team to interface with the brand: director, photographer, stylist, producer, seamstress, casting protocol, fittings and delivery all within budget guidelines and high-quality standards.

+ Execute creative needed for press activations or events for all brands.


15%: Corporate Communications


+ Partner with corporate comms team and lead a designer to concept and execute on consistent corporate branding for Carter’s, Inc.

+ Plan and execute corporate activations and events with branding, production and execution.


20% Creative Commercialization and Operations


+ Work with brand creative directors and brand managers to deliver creative concepts, ideation and assets on-time, on-brief and on-budget. Act as a steward for all brands and a support to collaborate or hand off concepts to brand teams or produce independent content depending on project scope and need.

+ Partner with and continually grow external networks to adapt ways of working and production processes to ensure creative output needs are attainable and our teams are set up with new and diverse talent groups. Work directly with agents and production companies to continually introduce top talent in photography, video, styling, editing, audio and continually be on the forefront of new media and technology for our teams.

+ Foster environment of continuous learning, using data and customer insights to drive creative strategies

+ Direct and inspire multidisciplinary creative teams (art directors, copywriters and designers) to deliver world-class ideas and storytelling across all media.

+ Partner with media agency to collaborate on asset production based on media placements, adapting based on asset and campaign performance


We’d Love to hear from you if: (Requirements section)


Must have:


+ Creative ideation, taking brand strategy and conceptually bring it to life through robust and innovative pathways.

+ Global brand (big vision) thinking – how can creative strategy and concept be implemented downstream when presenting concepts.

+ Must have proven experience setting and inspiring creative vision and strategy while developing a high performance, multidisciplinary team. Ability to present and influence opinion, win over diverse cross-functional peers with ideas. Strong presentation, storyboard and copywriting skills a must.


Preferred skills and experience:


+ 10+ years creative experience, ideally some portion of this in an agency setting, balancing multiple clients - including 5+ years of successful management a diverse team

+ Strong knowledge and application of industry trends, technology and creative tools

+ Successful experience performing and managing a range of creative positions, including design, art direction, photography, production and digital content

+ Must have stellar communication, presentation, problem-solving

+ Must have outstanding leadership skills with the ability to manage multiple work streams and create a cohesive go-to-market strategy

+ Inspire creativity and work well with different personality types- all while managing multiple projects in a fast-paced real time creative culture     


Make a career at Carter’s:


+ Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.


NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.


_Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law._

About the Company

C

Carter's/OshKosh