Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award‑winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future. Kids and teens learn to earn, save, spend wisely, and invest.At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It's no small task, and that's why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.Creative DirectorYou will be the voice and architect of our brand. You'll shape our narrative, push our brand design system to new heights, and champion compelling visual storytelling while crafting messaging that connects emotionally with our diverse audience. In this highly collaborative role, you'll drive brand strategy, oversee copywriting and brand design, and ensure our story is told consistently and powerfully across every touchpoint. Join us to inspire families, build brand love, and make a positive impact for future Greenlight families.This role reports to the VP of Brand.Your day‑to‑dayDevelop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellenceLead the creation of engaging, on‑brand copy and creative for marketing campaigns, product launches, website, email, social media, and in‑app experiencesCollaborate with design, product, and growth marketing teams to ensure all messaging and creative is cohesive, compelling, and tailored to our audiencesChampion the brand voice, ensuring consistency and authenticity in all written communications and storytelling effortsOversee and mentor a team of writers and brand designers, providing feedback and fostering a culture of creativity and innovationAnalyze audience insights and campaign performance to refine messaging and storytelling approaches. Co‑own awareness metrics with growth.Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narrativesStay up‑to‑date on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital mediaMaintain the documentation of brand standards and guidelines ensuring all of our communications are on brandWhat you'll bring to the team5‑8+ years of experience in brand marketing, with a strong background leading copy and design for digital products or consumer techExceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience‑focused contentProven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channelsAn inspirational and motivational leader with a people‑centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast paced tech environmentDeep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid‑focused audiencesAnalytical mindset with the ability to use data and insights to inform storytelling and messaging decisionsExperience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new mediaNot sure this one's for you? Don't count yourself out. Show us what you've got and we'll reach out if there's a great fitWork perks at GreenlightMedical, dental, vision, and HSA matchPaid life insurance, AD&D, and disability benefitsTraditional 401k with company matchUnlimited PTOPaid company holidays and pop‑up bonus holidaysProfessional development stipendMental health resources1:1 financial plannersFertility healthcare100% paid parental and caregiving leave, plus cleaning service and meals during your leaveFlexible WFH, both remote and in‑office opportunitiesFully stocked kitchen, catered lunches, and occasional in‑office happy hoursEmployee resource groupsOur stance on salariesGreenlight provides a competitive compensation package with a market‑based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.The estimated base pay range for this position in (NY, CA, WA): $140,000 - $190,000The estimated base pay range for this position in (CO): $140,000 - $180,000Who we areIt takes a special team to aim for a never‑been‑done‑before mission like ours. We're looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you're ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team.Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.#J-18808-Ljbffr