$119,000–$200,000 Per Year
A/B Testing, Artificial Intelligence (AI), Auditing, Authentication, Benchmarking, Business Case, Business Portal, Business Skills, Calculators, Campaigns, Channel Strategies, Cloud Computing, Content Delivery/Distribution, Content Structure, Cross-Functional, Customer Escalations, Customer Experience, Customer Relations, Decision Support, Develop and Maintain Customers, Employee Benefits, Financial Planning, Financial Services, Insurance, Lead Generation, Life Insurance, Marketing, Metadata, Metrics, Needs Assessment, Organizational Skills, Product Development, Product Management, Product Planning, Product Strategy, Quality Assurance Methodology, Relationship Management, Requirements Management, Sales Management, Sales Prospecting, Search Engine Optimization (SEO), Sprint Planning, Strategic Planning, Technical/Engineering Design, Test Program, Test Strategy, Testing, User Experience Design (UXD), Web Analytics, Website Conversion
For over 180 years, New York Life Insurance Company has helped people achieve financial security and peace of mind. As a Fortune 100 company and the largest mutual life insurer in the United States, we are now transforming how we deliver on that mission, building AI-enabled, next-generation digital experiences that redefine how we connect with the people and institutions we serve. This is a rare opportunity to shape that future from the inside.
Position Overview
NYL.com is evolving from a traditional corporate website into a structured, composable digital platform, an enterprise asset that serves as New York Life’s authoritative content origin and owned experience engine across human and AI-driven channels. As AI changes how information is discovered and consumed, dotcom’s role shifts from destination to origin, ensuring the company’s content authority and experience quality wherever audiences encounter New York Life. Enabled by a move to cloud-based headless architecture, the platform is being reconceived as a multi-audience, intent-driven system that delivers dynamically composed experiences, deepens interactive capabilities like interaction tools, calculators, and conversion pathways, and generates data signals that inform content strategy, personalization, and business decisions.
The Director of NYL.com Product Management for Consumer Audiences drives this evolution for the consumer segment, owning the product strategy, roadmap, and interactive capabilities that serve all “consumer” audiences across all NYL businesses (e.g., consumers, prospects, applicants, policyholders/clients, beneficiaries, advisor recruiting prospects, group benefit employees, individual investors, etc.) to ensure cross-audience coherence, and partners with content strategy, content operations, AI experience product management, Experience Design, and technology.
Key Responsibilities
Product Strategy and Roadmap
- Own the product roadmap for all consumer-facing NYL.com surfaces, aligned to enterprise growth and acquisition objectives.
- Develop business cases and requirements for consumer experience initiatives, including redesigns, new interactive capabilities, and conversion pathway enhancements.
- Define acceptance criteria for consumer product work and own product-level acceptance for strategic initiatives.
- Lead conversion optimization and A/B testing programs across consumer journeys, using data to inform roadmap priorities, and partner with the Institutional and Corporate Audiences roles on testing strategies for shared or adjacent surfaces.
- Ensure consumer-facing surfaces are built for both human and AI consumption, with structured content, metadata, and schema optimized for AI search engines and AI-driven channels alongside direct visitors.
- Proactively apply AI tools to accelerate product management workflows including analytics, requirements development, content auditing, and testing.
Audience Experiences and Capabilities
- Accountable for the experience strategy and quality of NYL.com surfaces serving prospective clients, life insurance and financial planning applicants, policyholders, beneficiaries, advisor recruiting prospects, and group benefits members and employees.
- Accountable for consumer-facing interactive capabilities (e.g., interaction tools and calculators such as needs assessment, retirement estimators, life insurance calculators, and quote tools), advisor finder and matching, lead generation and conversion flows, product comparison and selection experiences, self-service entry points connecting dotcom to authenticated experiences, and group benefits member and employee informational experiences.
- Accountable for consumer educational content experience strategy (how content is surfaced, organized, and personalized) in coordination with content strategy and content operations.
- Accountable for on-site search experience and campaign landing page frameworks.
- Partner with AI Experience Product Management on consumer-facing AI capabilities such as conversational tools, personalized recommendations, and dynamic content.
Cross-functional Coordination
- Coordinate with Product Owners to translate consumer product work into solutioning, the engineering backlog, and align on sprint planning and capacity.
- Partner with Authoring/Content Operations for product-driven (strategic and optimization) consumer work.
- Partner with Production/Account Management on triage and escalation for consumer stakeholder requests with product implications.
- Partner with Experience Design on design briefs, design review, and acceptance for consumer experiences.
- Partner with Content Strategy and Content Operations on consumer content modeling and structured content delivery.
- Manage stakeholder relationships with departments and business units with consumer audiences on dotcom
Governance and Operations
- Apply work tiering frameworks within the consumer audience portfolio, ensuring consistent categorization and routing of work.
- Maintain consumer-specific analytics, performance benchmarks, and success metrics.
- Escalate cross-audience conflicts and shared resource tradeoffs to the Senior Director.
Qualifications
Education
- Bachelor’s degree required; advanced degree in business, marketing, technology, or a related field preferred.
Experience
- 10+ years of experience in digital product management, with emphasis on consumer-facing web experiences.
- Demonstrated results in conversion optimization, A/B testing, and growth-oriented product strategies.
- Experience developing business cases and requirements for interactive web capabilities such as tools, calculators, or decision-support experiences.
- Familiarity with financial services, insurance, or similarly regulated industries preferred.
- Experience coordinating with separate UX/Design, engineering, content, and operations teams.
- Experience integrating AI into product management practices and building digital products for both human and AI consumption is a strong plus.
Skills
- Strong product management skills with a growth and conversion orientation; able to translate business objectives into product requirements and measurable outcomes.
- Working knowledge of SEO, analytics platforms, personalization, and A/B testing methodologies.
- Functional fluency in AI experience concepts sufficient to collaborate credibly with AI Experience Product Management and evaluate emerging capabilities.
- Proactive adopter of AI tools in professional practice; able to model AI-augmented ways of working and evaluate emerging AI capabilities with credibility.
- Strong stakeholder management skills across marketing, business units, and technical partners.
- Ability to balance competing priorities within a complex, multi-audience platform environment.
Job Level: LEVELPF5
Pay Transparency
Salary Range: $119,000 - $200,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.