Position Information
Hiring Department: Marketing and Communications
Reports To: Assistant Director of Editorial and Digital Content
Job Location: El Paso, Texas (On Site)
Posting End Date: Open until filled. This posting may close once a sufficient number of qualified applications have been received.
Hours: 40 hours per week, standard Monday- Friday 8:00am- 5:00pm. Flexibility is required on evenings and weekends.
FLSA status: Exempt
Earliest Start Date: As soon as possible.
Salary: Commensurate with experience and education.
Required Application Materials:
Position Summary
The Coordinator of Social Media Marketing works on the UTEP Creative Services team to create content, and cultivate the creation of content by UTEP ambassadors, for Social Media for the specific purpose of undergraduate student recruitment. The Coordinator is responsible for telling UTEP's awesome student experiences stories in authentic and effective ways. The coordinator reports to the Assistant Director for Editorial Services.
Create and manage the creation of social media content for UTEP-owned social media channels in support of recruitment goals through awareness and conveyance of recruitment-specific strategic messages.
Set up online social media groups for prospects cohorts and serve as an online community manager for those groups.
Working closely with the AVP of Enrollment Marketing and Creative Services, develop and execute a student ambassador program that encourages students to share their UTEP student experiences on social media, and coaches those students in content creation and network distribution.
Monitor and evaluate recruitment social media marketing activity, with a priority on recruitment activity.
Assist the Editorial Services in the creation of social media marketing materials in support of university goals as needed, including event promotion, fundraising and other.
Collaborate and coordinate with the Assistant Director of Digital Content on the Media Relations team to ensure maximum synergy on UTEP's institutional social media channels.
Define KPIs and provide regular reporting on social media marketing efforts to marketing and enrollment management leadership.
Understand and ensure that UTEP is complying with all governing policies, regulations and laws in social media marketing.
Support the Assistant Director of Digital Content in providing social media training to authorized UTEP social media users.
Knowledge of all Microsoft Office software and able to learn and use institutional software systems.
Complies with all State and University policies.
Other duties may be assigned.
Supervisory Responsibilities: Carries out supervisory responsibilities in accordance with the organizations policies and applicable laws.
Skills and Experience
Expert-level familiarity with social media platforms popular among high school and college aged students, including Instagram and TikTok.
High-level familiarity with Facebook, X and LinkedIn.
Excellent interpersonal skills and ability to relate well with undergraduate and perspective undergraduate populations.
The ability to create reels and other short form social media.
Familiarity with best practices regarding social media influencers.
Related experience in managing online volunteers and influencers.
Understanding of KPI concepts.
Excellent writing skills, particularly short form and online genres.
Performance Metrics
Growth in reach, engagement, and recruitment-oriented actions (link clicks, event RSVPs, applications started) from social channels.
Volume and quality of student-generated content through the ambassador program.
Quality and timeliness of KPI reports and insights delivered to leadership.
Effectiveness of content in authentically conveying UTEP student experiences.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Required Qualifications:
Education: Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field required
and
Experience: 1-3 years of experience in social media content creation and community management, preferably in higher education or recruitment marketing.
Why Pick UTEP
The University of Texas at El Paso (UTEP) is a comprehensive public research university that is increasing access to excellent higher education. We advance discovery of public value and positively impact the health, culture, education, and economy of the community we serve.
UTEP is America's leading Hispanic-serving university. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, 84% of our 26,000 students are Hispanic, and half are the first in their families to go to college. UTEP offers 170 bachelor's, master's and doctoral degree programs at the only open-access, top-tier research university in America.
This is an especially exciting time to join UTEP as it advances the goals of its 2030 Strategic Plan. Built around the institution's core strengths-its location, its people, its supportive culture, and its community partnerships-the plan lays out a bold vision for the next decade, aimed at maximizing the University's regional impact and national stature.
Miner Perks and Benefits
What UTEP Offers:
Disclaimer: Eligibility for perks and benefits may vary based on part-time or full-time employment.
Additional Information
Note: To the extent that this position involves research, work, or access to critical infrastructure as referenced in Executive Order GA-48, being hired for and continuing to be employed in this position requires the ability to maintain the security or integrity of the infrastructure.
The primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager. This position is security-sensitive and subject to Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. A valid driver's license issued by the State where the applicant resides and insurability as defined in UTS 157 may be required to perform the positions essential functions.
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee must frequently stand and walk. The employee must regularly sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must lift and move up to 50 pounds.
The noise level for this work environment is usually moderate.
In keeping with its access, excellence, and impact mission, The University of Texas at El Paso is committed to a learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.
The University of Texas at El Paso is an Equal Opportunity Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee's or prospective employee's right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972. Inquiries-including the filing of a Formal Complaint or reporting an incident-about the application of Title IX may be referred to the Title IX Coordinator, who can be reached by phone at (915) 747-8358, by email at titleix@utep.edu, or by mail at 500 W. University Ave., El Paso, TX, Kelly Hall, Room 223C.
For accommodation information for employees and applicants with disabilities, please contact UTEPs Equal Opportunity Office at eoaa@utep.edu.