Location: Remote
Pay: $38/hour
Contract: Six months
We are seeking a hands-on Social Media Content Strategist to manage day-to-day strategy and execution across LinkedIn and Facebook. This role will create engaging content, manage channel calendars and community interactions, support campaigns and live events, and use social listening and performance data to drive awareness, engagement, and growth.
Manage LinkedIn and Facebook content calendars, publishing 4–5 posts weekly.
Monitor comments, tagged content, outbound engagement, and inbox messages.
Develop static and video content, including copywriting, creative direction, and production coordination.
Conduct A/B testing to optimize content formats, messaging, and performance.
Create social plans for product launches, campaigns, feature announcements, and industry events.
Capture content on-site at live events for pre-, during-, and post-event coverage.
Partner with Communications/PR, Brand, Product Marketing, Events, Lifecycle, Frontline, and Sales teams.
Coordinate stakeholder reviews and content approval workflows.
Conduct social listening, identify audience trends, and share timely insights with leadership.
Deliver monthly performance reporting and adjust strategy based on results.
3–5 years of social media experience, including B2B channel management.
Strong LinkedIn experience required.
Proven video content creation experience from concept through execution.
Proficiency with Sprinklr or similar social listening tools.
Excellent copywriting skills with the ability to adapt voice and tone.
Experience using AI tools for content creation, reporting, social listening, and workflow optimization.
Strong project management skills with experience coordinating multiple stakeholders and approval processes.
Ability to work independently and manage competing priorities in a fast-paced environment.
Experience in real estate, proptech, property management, multifamily housing, or a related B2B industry.
Experience developing and capturing content at live events.
Strong understanding of social analytics and performance metrics.