Artificial Intelligence (AI), Background Investigation, Blog, Brand Strategy, Campaigns, Content Development, Continuous Improvement, Custom Media, Establish Priorities, Frequently Asked Questions (FAQ), Healthcare, LinkedIn, Marketing, Marketing Communications, Mentoring, News Reporting, Online Marketing, Performance Tuning/Optimization, Psychiatry and Mental Health, Public/Media/Press/Analyst Relations, Search Engines, Search Ranking, Thought Leadership
Content Marketing Specialist
Location: Sandy Springs, GA (In-person)
Pay: $75,000-$80,000 annually
About the Role: We’re seeking a talented and motivated Content Marketing Specialist to join our growing Digital PR & Communications team. As a Content Marketing Specialist, you’ll be responsible for crafting compelling brand stories, press content, and educational content with the goal of securing news coverage and rankings in AI search engines.
You’ll own key content surfaces while contributing to broader content initiatives that support brand visibility, education, and engagement.
Key Responsibilities:
- Develop and execute core content programs, including blogs, articles, press content, resource materials, thought leadership, and campaign content.
- Own the strategy, development, and ongoing optimization of FAQs, website copy, LinkedIn articles, and provider bios.
- Lead FAQ strategy and creation, including question sourcing, prioritization, structure, and continuous improvement.
- Lead and execute content narratives and priorities based on audience needs, performance data, and business goals.
- Collaborate with the Digital PR & Communications team and marketing to ensure content is accurate, aligned, and optimized for performance.
Qualifications:
- 3+ years of experience in content writing, communications, PR, or digital marketing
- Writing samples or published work required
- Experience creating content for external audiences
- Comfort using AI tools (SEMrush, ChatGPT, Gemini, Claude, etc.)
- Enthusiasm for learning and contributing to change in the mental health space
What We Offer:
- Hands-on experience in healthcare marketing and communications.
- Mentorship and learning opportunities from experienced professionals.
- Excellent benefits: We cover 90% of medical, dental & vision for you and your family
- 401(k) - because your future deserves self-care too
- 10 PTO days (15 days after first year) + 10 paid holidays to rest, reset, and recharge
- Employee Referral Program
Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.
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Serenity Mental Health Centers