Content Creator-Video and Digital Content

Content Creator - Video & Digital Content

Department: Sales & Marketing

Reports To: Marketing Manager

Location: St. Luke's Cataract & Laser Institute

Employment Type: Full-Time

Company Mission

"Life Changing Vision" is a mission statement we adhere to in every aspect of our care giving, from the moment a patient walks through our doors to the follow-up care they receive. We are committed to helping our patients attain overall wellness in body, mind, and spirit.

Why work at St. Luke's?

St. Luke's is a legendary ophthalmic practice with five locations in the Gulf Coast region of Florida and two in The Villages. The St. Luke's name is known not only for excellence in cataract surgery results and patient care but also for career opportunities and growth in the communities we serve. Come work for a family owned practice that has been in business for over 58 years.

Position Summary

St. Luke's Cataract & Laser Institute is seeking a creative, driven, and collaborative Content Creator to join our Marketing team. This role is responsible for producing engaging video, digital, and blog content that supports patient education, brand awareness, audience engagement, and patient acquisition across multiple service lines.

The ideal candidate is an experienced storyteller with strong filming and editing skills, a passion for creating both short-form and long-form content, and the ability to work effectively with physicians, clinical staff, and marketing team members. This individual will take initiative, bring fresh ideas to the table, and manage projects from concept to completion while maintaining the highest standards of quality and brand consistency.

What do we look for?

Video Production & Content Creation

• Plan, film, edit, and produce high-quality video content across all St. Luke's service lines and brands
• Create engaging short-form content for Instagram Reels, Facebook Reels, TikTok, and YouTube Shorts
• Produce long-form content including patient stories, physician interviews, educational videos, procedure overviews, and YouTube content
• Manage all aspects of video production, including concept development, scripting support, filming, lighting, audio, editing, motion graphics, and post-production
• Capture authentic provider, patient, and lifestyle content that reflects the St. Luke's brand and mission
• Develop creative concepts that align with marketing campaigns, seasonal initiatives, and business goals
• Ensure all content adheres to brand standards, compliance requirements, and organizational messaging

Blog & SEO Content Development

• Collaborate closely with the organization''s SEO specialist and marketing team to develop content that supports search engine optimization goals and patient acquisition initiatives
• Assist in planning, researching, writing, editing, and publishing blog content across multiple service lines
• Conduct interviews with physicians, providers, and subject matter experts to develop educational and informative content
• Optimize blog content using SEO best practices, including keyword integration, metadata, internal linking, and content structure
• Coordinate supporting imagery, video, and visual assets for blog publications
• Manage blog publishing within the website, ensuring accuracy in formatting, branding, and user experience
• Review and update existing content as needed to maintain relevance and improve search performance

Content Strategy & Innovation

• Bring fresh ideas and creative approaches to improve audience engagement and brand visibility
• Identify opportunities to leverage trends, emerging platforms, and new content formats
• Take ownership of projects and execute with minimal supervision
• Analyze content performance and recommend strategies for continuous improvement

Qualifications

Required

• Bachelor's degree in marketing, Communications, Journalism, Digital Media, Film Production, or a related field, or equivalent professional experience.
• Demonstrated experience filming and editing both short-form and long-form video content
• Proficiency with Adobe Premiere Pro and related content creation tools
• Experience operating professional camera, lighting, and audio equipment
• Strong understanding of social media platforms and content best practices.
• Excellent storytelling, communication, and organizational skills
• Ability to manage multiple projects simultaneously and meet deadlines.

Preferred

• Experience in healthcare, medical, lifestyle, or consumer marketing.
• Experience writing or editing blogs and digital content.
• Working knowledge of SEO principles and content optimization.
• Experience with Adobe Premiere, Canva, WordPress, Meta Business Suite, Microsoft Office, and YouTube Studio.
• Photography and motion graphics experience

The Benefits of working for St. Luke's

• Medical, Dental, Vision, Life Insurance, 401(k) with Employer Match, Paid Time Off, and Holiday Pay
• Opportunity to build a career with a longstanding, reputable organization
• Leadership and Career Advancement opportunities
• Competitive wages and certification bonuses
• Monday - Friday work week
• Weekends and Holidays off

See more benefits at http://www.stlukeseye.com/careers/benefits/

We are an Equal Opportunity Employer and a Drug Free Workplace

We participate in the E-Verify Program