Welcome. We're glad you're here. And we're not just saying that. We're glad we're here too. We are proud of this company and take great pleasure in introducing you to the Watson difference.
We are builders. For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA.
We're looking for a Content & Brand Manager who can translate strategy, products, and customer insights into compelling stories that move people to action. This role serves as a steward of the Watson brand and is responsible for helping shape how we communicate with customers, dealers, architects, designers, and the broader market. You'll partner closely with the Director of Marketing, Art Director, Product teams, and business leaders to develop messaging, launch plans, campaigns, and content that support business growth and strengthen our brand.
You are equal parts storyteller, strategist, and editor. You understand how to turn complex information into clear, engaging messaging and know when to leverage AI tools - and when human judgment, creativity, and brand stewardship matter most.
If you enjoy finding the story behind the product and helping others understand why it matters, we'd love to meet you.
Welcome to The Orchard
This role is based primarily on-site at The Orchard, our breathtaking Pacific Northwest workplace in Poulsbo, Washington.
Following initial onboarding, this role is expected to work on-site four days per week.
The Orchard is where our products are designed, built, photographed, tested, launched, and improved. The best stories come from being close to the work, the people, and the products themselves.
Being on-site matters in this role. Great content requires context, collaboration, and curiosity.
What You'll Do
Content Strategy & Planning
Develop and manage content strategies aligned with company and division objectives
Build content calendars and editorial plans across multiple channels
Identify opportunities to engage customers throughout their journey
Ensure content supports business priorities and customer needs
Product Launch & Go-to-Market Support
Develop product launch briefs and messaging frameworks
Translate technical product information into customer-focused messaging
Partner with product, sales, and marketing teams to support launch readiness
Help ensure consistent and compelling communication during new product introductions
Brand Storytelling & Messaging
Maintain and evolve Watson's brand voice and messaging standards
Develop campaign narratives and customer-facing stories
Create content that reinforces Watson's positioning and values
Ensure consistency across customer touchpoints and communication channels
Thought Leadership & Brand Building
Help shape Watson's voice within the commercial furniture and workplace industries
Develop content that highlights design thinking, workplace trends, innovation, craftsmanship, and company expertise
Partner with leaders across the organization to turn ideas, perspectives, and expertise into compelling content
Support long-term brand awareness and market positioning through strategic storytelling
Sales Enablement
Develop sales collateral, presentations, case studies, and customer success stories
Support sales teams with messaging frameworks and content resources
Partner with business leaders to create tools that help communicate value effectively
Creative Collaboration
Develop creative briefs and content requirements
Partner closely with the Art Director and design team to bring stories and campaigns to life
Review content and creative assets for consistency, quality, and brand alignment
AI & Content Innovation
Utilize AI tools responsibly to improve content development workflows
Develop prompts, frameworks, and processes that enhance efficiency without sacrificing quality
Help Watson stay current with emerging content and communication technologies
Watson wants team members who are ambitious, creative problem solvers, team members that inspire each other and accelerate Watson’s contribution to design and sustainable manufacturing. Advancement from within is part of the Watson way. We encourage personal development and facilitate growth opportunities. All full-time employees are eligible for 401K, profit sharing, Flex Spending Plan (Cafeteria 125), and Medical, Dental, and Vision.
At Watson, the pace is fast, but employees are encouraged to find balance. Enjoy an outdoor walk or jog on our Orchard trail, use the fitness room, or join workmates for a lunch hour volleyball game. And once-a-month join company president, Clif McKenzie, for an on-site lunchtime BBQ.
Watson is located in Poulsbo, WA, West of Seattle on the Kitsap Peninsula. Our location provides employees ready access to the urban centers of Seattle and Tacoma, and to scenic Olympic mountain destinations. Watson designs and builds furniture in the Pacific Northwest for clients who value thoughtful, beautiful and sustainable solutions.