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Content and Communications Specialist / HPM

Hoar Construction

Birmingham, AL

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JOB DETAILS
SKILLS
Artificial Intelligence (AI), Best Practices, Blog, Brand Marketing (Branding), Brand Messaging, Brand Positioning, Business Strategy, Calendar Management, Campaigns, Communication Skills, Content Delivery/Distribution, Content Development, Content Management, Content Structure, Copy Writing, Corporate Communications, Cross-Functional, Custom Media, Driver's License, Keyboards, Lead Generation, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Marketing/Promotional Messaging, Media Campaigns, Metrics, Multimedia, Multitasking, Needs Assessment, Newsletter, Office Equipment, Online Marketing, Project Development, Project/Program Management, Public/Media/Press/Analyst Relations, Resume Search, Scripting (Scripting Languages), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Team Player, Webinar, White Papers
LOCATION
Birmingham, AL
POSTED
24 days ago
The Content and Communications Specialist serves as a collaborative, cross-functional storyteller with excellent project management skills. They will be responsible for identifying content needs across channels and audiences to support overall company goals. The ideal candidate will quickly grasp HPM’s value proposition, brand positioning, and messaging. They will expertly develop compelling content and choose the right channels and tactics – whether external, internal, owned, social, or paid – for various initiatives and campaigns in support of brand building, corporate communications, and lead generation goals. The role requires strong copywriting and content creation skills, a sense of urgency, and the ability to manage multiple projects and content types seamlessly.


Reporting to the Director of Marketing, the Content and Communications Specialist plays a crucial role in HPM’s marketing team, developing and executing a content roadmap to boost brand awareness, engagement, and affinity amongst internal and external audiences.


Responsibilities:


+ Writes, edits, and produces high engagement, strategic content that reflects the HPM brand's voice, style, and tone.

+ Leads implementation of content marketing strategy including company website, blog, email, newsletters, and social media platforms.

+ Works in tandem with the proposal content captain and the technical team translating complex content into digestible information based on audience.

+ Develops project information for profile sheets, website and proposals.

+ Oversees all custom digital marketing plans and campaigns, reports on campaign metrics, and makes recommendations for optimization of all SEM campaigns.

+ Establishes and maintains HPM as thought leaders in target industries at speaking engagements in front of target audiences, white papers, or case studies.

+ Maintains company award calendar, makes strategic recommendations, and produces award submittals for projects and people across the company.

+ Develops and maintains relationships with media representatives and presents story ideas based on current marketing strategies and messaging per region.

+ Creates and manages marketing content calendar; coordinates content with current campaigns and social media channels.

+ Develop content in a variety of formats – including long- and short-form, website copy, short teasers, newsletter copy, webinar scripts, video clips, and social posts


Requirements:


+ 3-5 years of experience telling stories and developing content in a communications- or content-focused role

+ Understanding of how to use AI tools to help content development

+ Strong project management, collaboration, and communication skills

+ Understanding of best practices for multimedia projects and ability to partner with creative and other teams

+ Basic understanding of SEO, content categorization and structure, content development, distribution, and measurement

+ Understanding of best practices and the ability to post to all social channels

+ Valid Driver's License Required


Physical Demands and Working Environment:


_The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions._


Environment: Work is performed primarily in a standard office environment with extensive public contact and frequent interruptions.


Physical: Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight 50 lbs; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to travel to other locations using various modes of private and commercial transportation; and to verbally communicate to exchange information.


Vision: See in the normal visual range with or without correction.


Hearing: Hear in the normal audio range with or without correction.


EOE - Vets/Disabilities


_HPM does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of HPM without a prior written search agreement will be considered unsolicited and the property of HPM._

About the Company

H

Hoar Construction