Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care. Consumer Marketing Manager Accepting Applications until June 2, 2025 About the role Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission and join the number one most trustworthy company in the healthcare industry as recognized by Newsweek in its 2024 rankings of the World's Most Trustworthy Companies! If you know DTC Consumer Marketing, this is a fantastic opportunity to join the team at the global leader in implantable hearing devices! In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working f Cochlear Global DTC marketing community in developing, scaling, and executing consumer marketing initiatives worldwide. As a key people leader, the ideal candidate must possess exceptional communication skills, strong prioritization capabilities, and proven analytical and problem-solving expertise. They should be independent, results-driven, and equipped with extensive hands-on marketing experience, alongside the ability to inspire and motivate others to take action. Additionally, the candidate must excel at simplify complex information into clear, actionable insights. Key Responsibilities Strategic Planning, Business Development and Execution * The key focus of this position will be to support utilization of measurable strategies and initiatives that increase demand and ensure consistency across geographies. * Translate DTC objectives into clear marketing strategies and enable implementation across different regions globally. Identify business opportunities and strategic partnerships that will translate globally and drive demand for implantable hearing solutions and install candidate confidence that ultimately lead to surgical conversions. * Facilitate forums to build, develop and scale campaigns with valued content that generate awareness and new demand among targeted audiences of consumers, loved ones and the public. * Align with key stakeholders to prioritize projects that ensure shared business goals are met within resource and budget allocations. These activities need to meaningfully contribute in the delivery of double digit growth to the overall business objectives of the region. * A passion for excellence in DTC Marketing to develop innovative strategies that differentiate the brand from competitors. Develop a deep understanding of the target audience and their needs. Work with cross-functional teams to enable implementation of innovative marketing strategies that differentiate the brand from competitors and drive demand. Scale and commercialize the Lead Market Model and communicate effectiveness. Collaboration with an Enterprise Focus * This role is highly cross-functional liaising with other functions across the organization both regionally and globally. As the Cochlear America's region will be the lead market for strategic and operational DTC initiatives, an enterprise mindset is essential to deliver the right outcomes for the global organization, acting to remove boundaries. It is essential to work in close partnership to ensure DTC is well positioned to deliver world class marketing capabilities, innovative delivery, and streamlined processes across the business with clear prioritization. * Ongoing close collaboration with key stakeholders across senior management levels is critical in delivering impactful business contribution, proving commercial concepts, testing new audiences and developing new channel strategies. Therefore, this role needs to be a valued and trusted partner with regional and global leaders to effectively plan and support strategies. * A key focus of the role will be to collaborate with key partners to scale campaigns across regions and countries and assist in the adaptation of marketing strategies to local needs and ca didate behaviours, while maintaining brand consistency across different markets. Understand target markets and consumer personas. Establish two-way process for scaling and accountability. Leverage technology to scale marketing efforts. Flexibility in hours (potential for early morning and evening calls) and ability to travel (up to 10%) including nights and weekends. Customer Insights and Analysis * This role will use relevant market analysis, research, competitive intelligence, and customer feedback to ensure the business is in the best position to act and grow the market. * Demonstrate understanding of data analytics and be able to use data visualization to present insights in a clear, concise manner and work cross-functionally to develop data-driven strategies that align with business goals and objectives. Collect and analyse data from various sources. Use data visualization tools to present insights. Develop data-driven strategies that align with business goals and objectives. Work with cross-functional teams to implement data-driven strategies. Identify future-focused opportunities based on insights. Key Requirements To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview: Required Skills * Bachelor's Degree with 5-7+ years of experience managing marketing campaigns. Experience in analytics reporting and working in collaborative work environments * Market Development: Develops and executes detailed market development plans, including identifying and targeting new segments or regions, increasing referrals, and driving demand to increase market share. * Customer Experience Design: Designs and manages customer experience projects and campaigns, experimenting with AI-driven analysis of customer feedback and journey mapping to enhance strategies that improve satisfaction and engagement.