Community Relations Director

Job Title: Community Relations Director
Location: Weston, MA
Employment Type: Exempt
Salary Range: $70,000 - $75,000 annually + commission

Department: Sales

About Us:
Maplewood Senior Living, is a leading operator of premier senior living communities across 5 states and Washington, D.C., featuring two distinguished brands: Maplewood and Inspīr.   Known nationally for innovation in the senior living space, Maplewood is a growing company dedicated to excellence in care, offering personalized and thoughtful services in independent living, assisted living and memory care.

Our success is built on a foundation of personalized, compassionate care and communities designed to enrich the quality of life for our residents. We foster a dynamic and supportive work environment that empowers our teams to excel, inspire, and make a meaningful impact every day. If you are a passionate about driving growth and innovation in senior living, Maplewood offers the opportunity to be part of a forward-thinking organization that values your expertise. Join us and help shape the future of senior living!

Position Summary:

Key Responsibilities

• Analyzes community strengths and weaknesses compared to competitors and develops effective sales strategies.
• Identifies primary and secondary markets and implements appropriate sales and marketing tactics.
• Ensures all lead sources and qualified leads are accurately entered and maintained in YARDI.
• Answers inquiries, schedules visit, conducts tours, and closes sales to achieve occupancy goals.
• Reviews YARDI reports and sales data to identify opportunities and solutions.
• Ensures inquiry forms are available, and sales documentation is completed in a timely manner.
• Completes required sales plans and consistently meets established sales standards.
• Plans and coordinates lead-generating events and marketing initiatives.
• Builds and maintains professional referral relationships and community partnerships.
• Conducts competitive market analysis, including rates, services, amenities, and apartment offerings.
• Maintains a positive first impression of the community, including model apartments and common areas.
• Coordinates resident move-ins, ensuring all paperwork, apartment readiness, and resident requests are completed.
• Works collaboratively with the Executive Director and department heads to support sales and occupancy goals.
• Meets monthly budget and occupancy targets and participates in Manager on Duty weekend coverage as assigned.

Education/Experience/Licensure/Certification

• Excellent customer service, communication, and public relations skills.
• Positive, energetic personality with a strong desire to serve seniors.
• Minimum of five years of sales and marketing experience with a proven track record.
• Strong problem-solving, organizational, and creative thinking skills.
• Experience working with seniors preferred.
• Proficiency in Microsoft Office and YARDI.
• Demonstrated success in developing and maintaining professional referral sources.

Physical Requirements & Working Conditions

• Spends approximately 30% of work time traveling to referral sources within the market area.
• May be exposed to infectious diseases and workplace hazards common in healthcare and senior living environments.
• May interact with residents experiencing emotional, behavioral, or cognitive challenges.

Miscellaneous

• Must be available to work weekends, holidays, and alternate shifts as assigned.
• Subject to background, criminal, and drug screening, including possible random drug testing during employment.

Why You'll Love working for Us: 

Innovative Culture: We are a group of smart, forward-thinking and compassionate pros dedicated to enhancing the lives of our residents through service excellence, creative and meaningful programs and continuous innovation.

HEART: We recognize Humor, Empathy, Autonomy, Respect and Trust as core values that guide our work.

Growth Opportunities: We promote and foster career development and continuous learning.

Work-Life Balance: We value autonomy, flexibility and a family-friendly supportive workplace.

Competitive Comp and Benefits: We offer a competitive compensation package, bonus, health insurance, 401K with match, paid time off, and more. Inspir believes in rewarding top talent and dedication, depending upon years of experience and commitment to the company. Inspir strives for transparency, reviewing pay periodically, to be the industry leader in recruiting talent like you!

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.