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Community Outreach and Engagement Specialist

CareSouth

Baton Rouge, LA

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JOB DETAILS
SKILLS
Adobe Product Family, Alliance/Partner Management, Brand Marketing (Branding), Brand Strategy, Business Ethics, Campaigns, Communication Skills, Community Health, Community Programs, Community Relations, Community Support, Community and Social Services, Content Development, Content Management, Data Analysis, Data Management, Equipment Maintenance/Repair, Event Management, Flyers, Healthcare Providers, High School Diploma, Infection Control, Insurance, Interpersonal Skills, Marketing, Materials Management, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft SharePoint, Nonprofit, Online Marketing, Organizational Skills, Plan Meetings, Presentation/Verbal Skills, Press Releases, Problem Solving Skills, Productivity Management, Public Health, Public/Media/Press/Analyst Relations, Quality Management, Regulations, Regulatory Compliance, Resource Utilization, Risk Management, Social Media, Social Media Marketing, Software Design, Strategic Planning, Team Player, Time Management, Web Design, Web Hosting, Website Management, Wordpress, Writing Skills
LOCATION
Baton Rouge, LA
POSTED
11 days ago
  1. SUMMARY: The Community Outreach and Engagement Specialist (COES) will play a pivotal role in growing awareness of CareSouth's services and healthcare providers within our communities, with a particular focus on expanding our patient population. The COES is responsible for designing and implementing opportunities that foster community outreach, brand awareness, and engagement with CareSouth services. This role identifies, develops, and executes plans that support the commitment to serving all communities that CareSouth supports. The COES also engages with rural residents by developing and implementing public relations/awareness and outreach campaigns, engages and educates a diverse group of community members about CareSouth services. The COES maintains high visibility and proactive community engagement for programs and activities of CareSouth to ensure community awareness and participation. The COES ensures the best utilization of resources and program services within the community and serves as a positive representation of the organization to the community and to business partners.

 

  1. PRIMARY RESPONSIBILITES:

 

  1. Knowledge and understanding of Employee Handbook.
  2. Carry out the meaning of the CSMD Mission and Vision statements.
  3. Practice a culture of safety to reduce or prevent risk of injury, claims, loss or liability by utilizing the Risk Management and Infection Control Plan.
  4. Perform responsibilities with a high-quality standard to yield improved compliance, quality, and patient outcome measures by adhering to the Quality Improvement Plan.
  5. Be present and ready for work as scheduled.
  6. Attend in-service trainings, departmental meetings and community events.
  7. Work cohesively with team members.

 

  1. KEY RESPONSIBILITES:

 

  1. Community Education: Educates the community regarding CareSouth services.
  1. Community Engagement and Partnerships: Boost public relations/community engagement. Develops impactful and creative ways to reach our target audience. Build and maintain relationships with nonprofit partners and community organizations to expand visibility. Interacts directly with community members and community leaders.
  1. Strategic Planning and Development: Design and implement integrated community outreach strategies to increase brand awareness and engagement with specific communities. Coordinates other community engagement projects, as assigned.
  2. Community Events: Participates in community activities and events, such as health fairs, CareSouth sponsored events, etc. Lead and coordinate aspects of various educational outreach events in the communities we serve.
  3. Marketing Materials Design: Design, create, curate marketing material (flyers, ads, push cards, etc.) in Canva or similar design software. Create, update, and manage marketing materials, including written content, press releases, social media posts, and digital assets (Constant Contact).
  1. Data Management and Reporting: Maintains complete and organized records of all meetings and events. Maintains accessible and complete records regarding resources, key contacts, evaluation data, number of individuals reached, etc. Assists in the collection and management of data for evaluation of community engagement activities. Responsible for creating CareSouth's Annual Community Impact report and other reports as needed.
  2. Social Media and Website Management: Manage and maintain social media accounts and the organization's website, including content updates and monitoring engagement.
  3. Facilitate planning meetings with internal and external partners as needed.
  4. Identifies medical/dental mobile service sites and assist with scheduling and deploying services.
  5. Attend departmental and operational meetings.
  6. Must be able to drive in personal vehicle throughout the service areas.
  7. Participate in CareSouth's Quality Management program.
  8. Perform all job responsibilities in full compliance with all applicable laws, rules, regulations, policies and procedures.
  9. Perform other duties as assigned.

 

  1. EDUCATIONAL AND EXPERIENCE REQUIREMENTS

 

  1. Required: Bachelor of Public Health, community health, social services or related discipline.
    1. Substitution # 1: Associate degree in related field with 5-7 years of related field experience.
    2. Substitution # 2: High School diploma with 10 or more years of field related experience.
  2. 3 – 5 years of experience in community-based programs and health, event coordination, communications, community outreach and engagement with diverse populations, community organizing and creating content for flyers, website, social media, etc.
  3. Two years of experience planning events or community activities.
  4. The ability to maintain confidentiality and privacy is a must.
  5. Proficiency with Microsoft Office suite (Team, Excel, SharePoint, Outlook, etc.).
  6. Experience with Canva, Adobe design, and website hosting (WordPress, FluxConsole, etc.).
  7. Proficient in using social media platforms.

 

  1. SKILLS AND QUALIFICATIONS:
  2. Strong written, verbal and culturally competent communication skills.
  3. Good presentation skills. Good public speaking skills. Confident communicator with demonstrated ability to present information effectively to groups and individuals.
  4. Proficiency in digital marketing, including social media and web content management.
  5. Willingness to work flexible hours (some nights/weekends).
  6. Organizational and time management skills.
  7. Excellent communications and interpersonal skills.
  8. Creative thinker and proactive problem solver.
  9. High comfort level with live social media engagement.
  10. Must be able to drive a personal vehicle with appropriate insurance and licensure.

 

  1. PERSONAL ATTRIBUTES:
  2. Self-starter, willing to take initiative.
  3. Strong interpersonal skills. Ability to respond to sensitive matters with diplomacy and empathy and maintain confidentiality.
  4. Ability to work in a fast-paced environment, remain calm under pressure, and able to quickly adapt to a changing environment.
  5. Good organizational and time management skills.
  6. Strong work ethic, self-motivated, and collaborative style.
  7. Ability to receive and utilize constructive feedback regarding performance and presentation.
  8. Commitment to the highest standards of personal and business ethics and conduct.
  9. Mission-driven, guided by core principles.


About the Company

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CareSouth