Who We Are
Core Spaces (Core) is more than a real estate company, its a people company. Where building relationships is just as important as building properties. From researchers and architects to designers and operators, Core is made up of risk takers and dreamers who are on a mission to invent the future of living. Our six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Everything Core does stems from this culture of collaboration and innovation, and the drive to constantly improve the resident experience. This unique approach has led to creating spaces and services that are redefining the way people live.
What We Do
Founded in 2010, Core is a vertically integrated real estate investment manager focused on acquiring, developing and managing across the student housing and build-to-rent (BTR) sectors. Its residential communities feature world-class amenities, progressive design, and hospitality-driven service. Cores student housing portfolio includes over 59,000 beds currently owned or managed, with a pipeline of over 50,930 beds in various stages of development. Cores BTR division has over 3,000 homes under development, now leasing or in its pipeline in high-growth metros nationwide. For more information, visit www.corespaces.com.
Benefits That Matter
A culture that provides you with a sense of belonging
Competitive pay that values your contributions
Generous PTO to disconnect or celebrate life milestones
Paid 14+ holidays, including your birthday, to disconnect and celebrate
Paid Parental Leave that begins after 90 days
Paid volunteer time off to give back to your community
Robust health plan options that begin within at least 30 days of your employment
Yearly subscription to a meditation app for personal wellness
An environment that provides you a voice to share your perspectives
Employee Assistance Program (EAP) for access to confidential support services
Company retirement options including 401(k) + matching & Roth account option
Position Overview
The Community Marketing & Outreach Manager is responsible for the strategic management of all property-level marketing and outreach functions, with direct accountability for driving occupancy, leasing velocity, and resident retention outcomes.
The primary duty of this role is the performance of work directly related to the management of business operations, specifically marketing strategy, brand positioning, and demand generation. This role exercises discretion and independent judgment on matters of significance, including the development, execution, and adjustment of marketing strategies, allocation of marketing resources, and evaluation of performance outcomes.
Operating with a high degree of autonomy, this individual determines and implements marketing priorities, evaluates market conditions, and adjusts strategy without requiring approval for routine decisions, ensuring alignment with business objectives and property performance goals.
What You Will Do
Marketing Strategy & Business Impact
Owns and directs the development, execution, and ongoing optimization of the propertys marketing and outreach strategy
Evaluates market conditions, competitive landscape, and performance data to determine strategic priorities and adjust approach as needed
Makes independent decisions that directly impact property revenue, occupancy, leasing velocity, and resident retention
Advises the Community Manager and internal stakeholders on marketing strategy, performance insights, and opportunities for improvement
Identifies and prioritizes high-impact initiatives to drive demand generation and brand visibility
Budget Ownership & Resource Allocation
Manages and allocates the property marketing budget, determining how resources are deployed to maximize return on investment
Exercises independent authority to approve and adjust marketing expenditures within established guidelines
Evaluates effectiveness of spend and reallocates resources based on performance outcomes and business needs
Selects and oversees external vendors, partners, and service providers
Outreach Strategy & Partnerships
Develops and leads the propertys outreach and partnership strategy to expand brand presence and drive qualified traffic
Establishes and manages relationships with universities, local businesses, and community organizations
Determines appropriate outreach channels, partnerships, and activations based on market opportunity and performance data
Oversees execution of outreach initiatives, ensuring alignment with strategic goals
Brand Management & Content Strategy
Owns property-level brand execution, ensuring consistency with company standards while adapting to local market dynamics
Directs the creation and deployment of digital and physical marketing content, including social media, campaigns, and collateral
Determines content strategy and messaging to effectively position the property and drive engagement
Partners cross-functionally with internal marketing teams to align on broader brand initiatives
Event Strategy & Resident Engagement
Develops and directs the resident engagement strategy, including signature events and programming
Determines event priorities, themes, and investment levels based on impact to retention and resident experience
Oversees planning and execution through internal teams and/or external partners
Evaluates effectiveness of events and adjusts strategy accordingly
Analytics, Insights & Optimization
Establishes and monitors key performance indicators related to marketing effectiveness and leasing outcomes
Interprets data and trends to inform strategic decisions and continuous improvement
Independently implements changes to strategy based on performance insights
Provides regular reporting and recommendations to leadership
Leasing Collaboration
Provides ongoing leasing support focused on improving marketing effectiveness, lead conversion, and customer experience, rather than individual lease production.
Partners with Leasing and Operations leadership to support leasing workflows, training reinforcement, prospect engagement standards, and messaging alignment.
May perform leasing-related activities on a recurring basis as part of a broader business-support function, without primary responsibility for leasing volume, quotas, or occupancy results.
Leasing responsibilities are supportive and advisory in nature and are not the primary duty of the role.
Other
? Perform all other duties and tasks as assigned by management.
? Must be available for additional hours including, evenings and weekends.
? Must be able to complete all physical requirements of this role with or without a reasonable accommodation.
? Occasional travel may be necessary as needed.
Ideally, You''ll Have
? Bachelors degree in Marketing, Business, Communications, or a related field preferred
? 3+ years of experience in marketing, outreach, or related business function, with demonstrated ownership of strategy and execution
? Proven ability to develop and execute marketing strategies that drive measurable business outcomes (e.g., occupancy, leasing velocity, retention)
? Experience managing budgets and making independent decisions regarding resource allocation and marketing investments
? Strong analytical skills with the ability to interpret performance data, identify trends, and adjust strategy accordingly
? Demonstrated ability to operate with a high level of autonomy, prioritizing initiatives and making decisions without direct oversight
? Experience influencing stakeholders or advising leadership on marketing strategy, performance, and opportunities
? Strong understanding of brand management, customer experience, and local market positioning
You''ll crush it if you have experience with
? Experience in the student housing industry
? Experience owning a business function or key performance driver at a property or unit level
? Ability to evaluate market conditions and adjust strategy to remain competitive
? Demonstrated impact on revenue-driving initiatives through marketing or outreach strategy
? Familiarity with property management or real estate marketing.
? Proficient in Entrata software.
Organizational Structure
Reports to: Community Manager
Direct Reports: N/A
Disclaimer
Disclaimer: Please note that job responsibilities, reporting lines, and duties outlined in this job description are subject to change to meet the evolving needs of the organization.
As an Equal Opportunity Employer, Core Spaces celebrates diversity and is committed to creating an equitable and inclusive environment, which creates a sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are and the community they represent.
Additional Compensation
Quarterly Bonus, Leasing Commission