Job DescriptionnnSUMMARY:nnThe Community Manager at K12 will leadinitiatives to drive meaningful engagement and deepen community connections across the social web. This role involves building and nurturing vibrant online communities, strengthening relationships with current and prospective families, and developing a strategy that aligns with K12's broader goals for community building and engagement. You will collaborate with internal teams, including marketing and customer service, and lead initiatives that build trust, increase affinity, and ensure meaningful two-way communication with students, families, and educators, ensuring timely responses to inquiries. Daily tasks include managing inbound comments and questions, developing community growth strategies, creating a feedback loop, conducting industry research, and supporting school marketing efforts-- with a focus on proactive, customer-driven, and data-informed engagement.nnESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.nn * Community Expansion: Lead efforts to grow K12's communities by identifying creative ways to engage new and existing members. Actively expand the community through organic strategies, partnerships, and educational content.n * Engagement & Moderation: Act as the primary point of contact for community engagement across the social web, responding to comments, messages, and community feedback. Ensure that all interactions reflect the brand's tone of voice and values, enhancing brand reputation and driving advocacy.n * Manage Online Reputation: Work with the corporate communications team to proactively monitor and manage our presence across social channels, forums, blogs, and review sites by responding to inquiries, handling passive mentions, and addressing comments/reviews.n * Community Insights & Engagement Strategy: Monitor conversations and engagement across all social media channels to identify trends, sentiment shifts, and emerging opportunities. Provide strategic recommendations to inform content planning, tone, and platform-specific approaches.n * Customer Service & Enrollment Support: Partner with customer service and enrollment teams to address inquiries and concerns related to the K12 experience. Monitor social media channels outside of standard hours and collaborate on real-time crisis management and issue resolution.n * Community Growth for K12 Schools: Manage and nurture school-specific communities on social media, working closely with school marketing teams to drive local engagement and support school-level marketing initiatives.n * User Generated Content Management: Partner with the Content Production Manager and Social Media Specialist to manage our UGC tool, ensuring assets are organized, well managed, and properly transferred to the DAM.n * Cross-Functional Collaboration: Work closely with Marketing, PR, and Corporate Communications teams to align on broader marketing campaigns and school-specific initiatives.nnSupervisory Responsibilities: No supervisory responsibilities nnMINIMUM REQUIRED QUALIFICATIONS: nn * Experience: 5+ years of experience in community management and/or social media management. Previous experience in education or ed-tech is a plus.n * Bachelor's degree in Marketing/Communication or relevant work experience.n * Social Media Expertise: Proven track record in managing and growing social media communities across major platforms (Facebook, Instagram, TikTok, LinkedIn, Reddit, etc.).n * Engagement & Relationship Building: Strong interpersonal skills with a natural ability to connect with diverse audiences and build meaningful, long-lasting relationships.n * Customer-Centric: Ability to provide exceptional customer service and act as a representative of K12's brand across all platforms.n * Data-Driven: Ability to analyze social media metrics, draw insights, and adjust strategies accordingly to improve engagement