EDEN EAST is a portfolio of skilled nursing on the East Coast. As an industry-leading provider of post-acute care, Eden has been dedicated to changing the way healthcare is delivered. We are passionate about elevating and enhancing our employees as they are the core of the care and love we aim for, cultivating a family-like environment to ensure our residents are treated like family.
Edenbrook Yeadon, a well-established and a trusted provider in the skilled nursing space located in Yeadon, PA, and a proud member of Eden East, is looking for a Community Liaison to join our team.
Job Title: Community Liaison
Position Summary:
The Community Liaison is responsible for building and maintaining strong referral relationships to drive admissions to the skilled nursing facility. This role focuses on census growth through community outreach while promoting the facility’s clinical programs, outcomes, and patient-centered care.
Key Responsibilities:
Referral Relationship Management:
- Develop and maintain relationships with community referral sources as identified by a monthly and quarterly marketing plan.
- Serve as the primary point of contact for community partners
- Conduct regular in-person visits to community partners to promote facility services and outcomes
- Track and follow up on referral opportunities to maximize admissions
Marketing Outreach:
- Represent the facility at community events and networking opportunities
- Educate the community, community partners, prospective patients and families on the facility’s clinical programs, therapy services, and specialty care offerings
- Collaborate with leadership to execute marketing strategies aligned with census goals
Admissions Support:
- Work closely with the admissions team to ensure smooth referral intake and timely communication
- Assist with pre-admission screening and information gathering as needed
- Support family decision-making by providing accurate, compassionate information
Market Intelligence Reporting:
- Monitor market trends, competitor activity, and referral patterns
- Maintain accurate records of outreach initiatives and outcomes
- Provide regular reports on outreach efforts, admissions pipeline, and census impact
Compliance Ethics:
- Ensure all marketing activities comply with federal and state regulations (including HIPAA and anti-kickback statutes)
- Maintain professional, ethical standards in all interactions
Qualifications:
Required:
- Bachelor’s degree in marketing, healthcare administration, communications, or related field (or equivalent experience)
- Experience in assisted living or personal care marketing, admissions, or sales
- Strong interpersonal, communication, and relationship-building skills
- Ability to work independently and manage time effectively
- Valid driver’s license and reliable transportation
Preferred:
- Experience in senior living sales, i.e., assisted living or personal care
- Knowledge of Medicare, managed care, and insurances
- Familiarity with CRM or referral tracking systems
Skills Competencies:
- Relationship-based sales approach
- Excellent verbal and written communication
- Strategic thinking and problem-solving
- Professional presentation and public speaking skills
- Results-driven with strong follow-through
Performance Metrics:
- Admissions volume and referral conversion rates
- Growth of targeted referral relationships
- Responsiveness and satisfaction of community referral partners
- Contribution to census and occupancy goals
Physical Work Requirements:
- Frequent travel within the local service area
- Ability to attend meetings and events outside regular business hours as needed
Skills, Knowledge and Abilities:
- Must have good financial and management skills.
- Must be able to adapt to a flexible work schedule and occasional overnight travel.
- Ability to relate positively, effectively and appropriately with residents, families, community members, volunteers and other facility staff.
- Possess special interest in, and a positive attitude about working with short and long-term care residents and the elderly.
- Be able to effectively communicate with a diverse range of audiences and settings.
- Ability to read, write, speak and understand English.
- Meets all health requirements, as required by law.
- Demonstrates basic computer knowledge and ability with an aptitude to learn company applications. Microsoft Office, Excel, E-mail, Outlook, Internet Explorer.
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