Community Liaison

EDEN EAST is a portfolio of skilled nursing on the East Coast. As an industry-leading provider of post-acute care, Eden has been dedicated to changing the way healthcare is delivered. We are passionate about elevating and enhancing our employees as they are the core of the care and love we aim for, cultivating a family-like environment to ensure our residents are treated like family.

Edenbrook Hampton, a well-established and a trusted provider in the skilled nursing space located in Wilkes-Barre, PA, and a proud member of Eden East, is looking for a Community Liaison to join our team.

Job Title: Community Liaison

Position Summary:

The Community Marketer is responsible for building and maintaining strong referral relationships to drive admissions to the skilled nursing facility. This role focuses on short-term rehabilitation growth through community outreach and designated hospitals while promoting the facility’s clinical programs, outcomes, and patient-centered care.

Key Responsibilities:

Referral Relationship Management:

• Develop and maintain relationships with community referral sources as identified by a monthly and quarterly marketing plan.
• Serve as the primary point of contact for referral sources and community partners
• Conduct regular in-person visits to referral partners to promote facility services and outcomes
• Track and follow up on referral opportunities to maximize admissions

Marketing Outreach:

• Represent the facility at community events, healthcare meetings, and networking opportunities
• Educate referral sources and families on the facility’s clinical programs, therapy services, and specialty care offerings
• Coordinate and host tours for families, referral partners, and community stakeholders
• Collaborate with leadership to execute marketing strategies aligned with census goals

Admissions Support:

• Work closely with the admissions team to ensure smooth referral intake and timely communication
• Assist with pre-admission screening and information gathering as needed
• Support family decision-making by providing accurate, compassionate information

Market Intelligence Reporting:

• Monitor market trends, competitor activity, and referral patterns
• Maintain accurate records of referral activity and outcomes
• Provide regular reports on outreach efforts, admissions pipeline, and census impact

Compliance Ethics:

• Ensure all marketing activities comply with federal and state regulations (including HIPAA and anti-kickback statutes)
• Maintain professional, ethical standards in all interactions

Qualifications:

Required:

• Bachelor’s degree in marketing, healthcare administration, communications, or related field (or equivalent experience)
• Must be someone with experience in skilled nursing or hospital marketing or admissions.
• Must be someone with experience in organizing community events (internal and external) to assist with organically growing census.
• Strong interpersonal, communication, and relationship-building skills
• Ability to work independently and manage time effectively
• Valid driver’s license and reliable transportation

Preferred:

• Experience in skilled nursing, post-acute care, or short-term rehabilitation marketing
• Knowledge of Medicare, managed care, and insurances
• Familiarity with CRM or referral tracking systems

Skills Competencies:

• Relationship-based sales approach
• Excellent verbal and written communication
• Strategic thinking and problem-solving
• Professional presentation and public speaking skills
• Results-driven with strong follow-through

Performance Metrics:

• Admissions volume and referral conversion rates
• Growth of targeted referral relationships
• Responsiveness and satisfaction of referral partners
• Contribution to census and occupancy goals

Physical Work Requirements:

• Frequent travel within the local service area
• Ability to attend meetings and events outside regular business hours as needed

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