Community and Social Marketing Manager

WYN republic Community & Social Marketing Manager Job DescriptionCome work with a fun, passionate, dynamic team in the endurance space!Why WYN?WYN republic is a family‑owned boutique endurance apparel brand that began in California in 2017. Founded by former professional triathletes and Ironman Champions, Luke and Beth McKenzie, we're on a mission to combine technical product innovation with clean, stylistic, fashion‑forward excellence.People who work at WYN believe that the endurance experience transforms lives and movement takes life to its fullest expression. We are passionate about creating experience‑driven apparel that puts the athlete first. We want athletes to think about their journey or their finish line without having to stress about what to wear. Athletes trust that we make the fastest and most comfortable apparel on the market. We want to tell the stories of athletes, with our gear as the facilitator. We value equality, creativity, holistic wellness, and the unique circumstances that make each member of our team unique.Location: Carlsbad, CAHours: Full‑timeSalary: $70‑$90kThe Community & Social Marketing Manager will lead WYN republic's organic social presence, community storytelling, and athlete engagement across the endurance sports space.This role is ideal for someone who genuinely lives within running, triathlon, cycling, HYROX, or endurance culture and understands how to translate that passion into compelling social content, authentic community engagement, and premium brand storytelling.You'll be responsible for building and managing content calendars, creating and capturing organic social content, supporting athlete and ambassador storytelling, and helping bring WYN's brand experience to life both online and in‑person.We're looking for someone who is highly creative, organized, collaborative, visually driven, and deeply connected to endurance culture. Strong aesthetic instincts, social media fluency, and an understanding of premium athletic/lifestyle branding are essential for success in this role.Key Roles and ResponsibilitiesOrganic Social Media ManagementOwn organic social strategy and execution on InstagramBuild a monthly content calendar that ties together events, athlete stories, ambassador content, UGC, product education, product launches, sales, and community storytellingCapture and post content in real time at eventsManage day‑to‑day engagement: comments, DMs, and community conversationsMonitor social performance (engagement, growth, website traffic) and refine strategy consistentlyMaintain WYN's brand voice: premium, performance‑driven, and inspiringExpo and Event LeadershipOwn WYN's presence at global endurance expos and eventsResearch and evaluate high‑value event opportunities (triathlon, cycling, running, HYROX, endurance lifestyle)Secure expo booths and placements (applications, negotiations, payments, deadlines, contracts)Build and manage an annual event calendar with leadershipLead event planning and operations including booth logistics, staffing plans, shipping, setup/teardown, event schedules and onsite executionTravel to events (U.S and European) and serve as the onsite lead—driving brand experience, sales, and customer engagementTrack event performance and produce post‑event recaps (sales, learnings, improvements, next steps)Develop and refine event SOPs and playbooks to improve consistency and profitabilityEvent Product List, Merchandising and ExperienceBuild product lists for each event based on location/weather, expected audience, best sellers, new launches, and inventory availabilityCoordinate with operations/fulfillment to ensure accurate product allocationsEnsure booth merchandising is premium, clean, and conversion‑focusedLead onsite selling strategy: educate customers, drive conversions, and elevate brand reputationStrategize and execute on‑site experiential marketing for customersWYNR Ambassador Team LeadershipLead and grow the WYNR ambassador team globallyRecruit, onboard, and activate ambassadorsManage the WYNR appRespond to discussions and questionsCreate content promptsManage WYNR challenges and engagement activationsCreate structure and accountability for ambassador output: content prompts, engagement cadence, event support, and community activationsOrganize ambassador‑led moments at events (meetups, shakeouts, community gatherings)Build an incentive/recognition system to keep ambassadors motivated and alignedTrack ambassador performance (content output, engagement, referrals, event participation)What You'll Need2–5+ years experience in organic social media, content marketing, community marketing, influencer marketing, or brand marketing (sports, lifestyle, wellness, or DTC brands strongly preferred)Strong understanding of Instagram, reels, content planning, and social storytellingExperience creating content calendars and managing organic social presence for a brandProven ability to run events/expos: logistics, booth management, and onsite leadershipStrong communication and relationship‑building skills (customers, ambassadors, athletes, partners)Highly organized and detail‑oriented—comfortable managing calendars, deadlines, and travel schedulesWillingness to travel and work weekends (race weekends are core to the role)Comfortable capturing content using a phone camera and editing with basic tools (CapCut, Canva, etc.)Passion for triathlon, cycling, running, HYROX, or endurance sport culture is a major plusWYN PerksHealth and fitness culture with positive energy vibesDiscounts on WYN MerchPerformance‑based bonus opportunity (events + community outcomes)All travel covered + per diemProduct allowance + team gearMedical, Dental, and Vision Benefits (50% employer paid)WFH one day a weekPaid Time OffStart date: ASAP, but also flexible#J-18808-Ljbffr