Brand Strategy, Campaigns, Content Development, Content Management, Educational Administration, Establish Priorities, Higher Education, Journalism, Loyalty Programs, Marketing, Marketing Communications, Multimedia, Multiplatform/Cross-Platform, Print Journalism, Social Media, Storytelling, Strategic Planning, Team Lead/Manager
The Horst Schulze School of Hospitality Management and the College of Human Sciences is seeking a Communications and Marketing – Department Specialist I/II to create communications, marketing and promotional material delivered through various mediums in a college, school, or department.
Responsibilities:
- Responsible for overseeing creative and technical elements of social media, executing strategies to build brand loyalty across platforms, and integrating campaigns with college and university-wide initiatives. Managing content creation, online engagement monitoring, and a weekly content calendar, ensuring strategic and consistent messaging.
- Collaborates with faculty, staff, students, and alumni to identify and prioritize impactful storytelling opportunities. Participates in monthly social media liaison meetings with the Hospitality program, and weekly communications meetings with the CHS team. Stays up to date on social media trends and proactively recommends promotional ideas across all social media platforms. Partners with CHS comm team leaders to promote college-wide initiatives and events across CHS social media channels.
- Serves as the social media expert and advocate for both internal and external partners.
- Customizes School content to strategically align with each platform.
- Collaborates with faculty and CHS Marketing and Communications Office to develop social media strategy to determine the placement of content across School and CHS social media platforms; collaborates strategically with other campus partners to ensure seamless campaign integration across platforms as part of a multi-channel approach.
- Performs other related duties as assigned.
Qualifications:
Bachelor’s degree in Journalism, Communications, Marketing or related field
Level I- Bachelor’s degree
Level II- Bachelor’s degree plus 2 year of experience in marketing and communications services to include print journalism
Substitutions allowed for Experience:
Graduate degrees accepted in lieu of experience requirement, at a rate of one (1) year relevant education per year of required experience.
Why Work at Auburn:
- Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
- Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
- We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
- Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
- A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
- Ready to lead and shape the future of higher education? Apply today! War Eagle!
Equal Opportunity Compliance Statement:
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.A
Auburn University
Welcome to Auburn University, a
comprehensive land, space and sea grant research institution blending arts and applied sciences. The University
continuously changes to accommodate today's needs, while still respecting the traditions and spirit of Auburn. As we grow and change, Auburn will always continue its tradition of excellence.
The main campus had an enrollment during fall of 2007 of 24,137. Auburn University offers degrees in 13 schools and colleges at the undergraduate,
graduate and professional levels.
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determined AU had nearly $ 4 billion
economic impact on the state of Alabama, including a $ 1.5 billion impact on the economy and a $ 2.4 billion impact in "human capital." AU's Technical Assistance Center, a collaborative Engineering / Business outreach unit, performs hundreds of projects annually for state industry, generating millions of dollars in increased efficiencies and saving or creating hundreds of jobs statewide.
Auburn University has developed into one of the largest universities in the South, remaining in the educational forefront with its traditional blend of arts and applied science, and changing with the needs of today while living with a respect for the traditions and spirit that are Auburn.