Communications & Digital Marketing Director

The Communications and Digital Marketing Director is responsible for the creation and implementation of a strategic, multi-faceted communications programs to build and strengthen Meharrys reputation as a leader in education, patient care, and research. This position will own and manage the overall vision for digital and traditional communications within the School of Medicine; executing strategic marketing tactics for the Academic and Clinical departments while providing oversight of web content, social media, clinical marketing, academic content and other areas. The Communications and Digital Marketing Director oversees a team of communications professionals within the Meharry School of Medicine investing in Meharrys long-term strategic digital first agenda leveraging online properties and digital communications tools to support the business goals of the organization.

Daily Operations

• Assist Academic Dean, SVP of Health Affairs, and SVP of Institutional Advancement in the development of a strategic communications plan to support the mission, goals and objectives for the College aligned with the Meharry Medical College Strategic Plan.
• Drive, create, and manage strategies that assist with student and faculty recruiting, building brand awareness, and driving patient volume.
• Manage communications team of direct reports including: Social Media Strategist, Web Content Manager, and Clinical Marketing Manager.
• Lead the creation and development of a digital content strategy and roadmap to drive organizational alignment and buy-in from stakeholders.
• Secure, coordinate and manage various promotional vendors such as display companies, photographers, videographers, advertisers, printers, etc. ensuring timely delivery of materials, appropriate estimation and invoicing.
• Responsible for data, reports, deliverables including web site analytics, social media analytics and customer service reports.
• Effectively execute the tactical plan which may include (and not be limited to) advertising campaigns, social media outreach, online communications, and other tactics.
• Serve as a key contributor to the market research process helping to ensure that the promotional tactical plan is aligned with results and recommendations from the market research.
• Develop promotions budgets and manage expenses within budget parameters.
• When appropriate, facilitate media planning opportunities.

Responsibilities

• Manages one direct report, Social Media Strategist. Provides strategic direction of social media strategy and branding. Reviews, edits and approves all social media content including text, videos and photos.
• Develop strategies to improve patient communications at Meharry Medical Group clinics.
• Track and monitor customer communications, including but not limited to patient surveys, and patient social media interactions.
• Oversee physician rollout strategy and marketing plan of new physicians.
• Track and monitor customer communications, including but not limited to patient surveys, and patient social media interactions.
• Identify and assess specific promotional needs of the School of Medicine and Meharry Medical Group.
• Serve as lead content writer and web master for Center of Excellence (COE) content on the Meharry academic web site.
• Create and manage content for the Meharry Medical College segment of the Center of Excellence (COE) web portal and serve as Assistant Chair of the Portal Committee that serves all COE HBCU Schools.
• Serve as an in-house writer and editor for communications within the Office of the Dean which may include but are not limited to speeches, policy manuals, and business letters.
• Direct media relations for the School of Medicine academic and clinical departments, including identifying experts and student representatives, writing press releases and pitching clinical and academic news to traditional and digital media outlets.

Required Skills

• Strong organizational skills and the ability to solve problems and work independently in a timely fashion
• Knowledge of academic medical centers, hospitals or other health-related concerns; higher education; and communications advertising, public relations, promotions/events and web communications
• Excellent written and verbal communication skills
• Excellent interpersonal communication skills
• Experience with use of web content management systems
• Ability to understand and utilize Search Engine Optimization
• Ability to meet budget and deadlines
• Strong project management skills to oversee the development and production of multiple projects

Required Education and Experience

• A Masters degree in Communications, Marketing, Public Relations, Business Administration or related field
• 7 or more years of experience in Communications and Experience in academic or health care related field preferred