Background Investigation, Bacteria, Best Practices, Brochures, Community Relations, Content Development, Content Management, Content Management Systems (CMS), Editing, File Maintenance, Film, Financial Management, Fungi, Identify Issues, Infectious Diseases, Internet Application, Journalism, Leadership, Legal, Marketing Campaign, Multimedia, Multitasking, Newsletter, Online Marketing, Online Training, Operational Communications, Organizational Development/Management, Organizational Skills, Photography, Podcasting, Project/Program Management, Public/Media/Press/Analyst Relations, Radio News, Regulations, Reporting Skills, Research Skills, Social Media, Staff Training, Standards Development, Systems Administration/Management, Team Player, Television News, Time Management, Training/Teaching, Trend Analysis, Video Production, Web Analytics, Web Design, Web Site Monitoring, Website Management, Writing Skills
Primary Purpose
Provide support for both internal and external communication needs of the district and campuses with a focus on web content district marketing and community relations. Assist department with written materials and social media.
Minimum Qualifications
Education
Bachelor's degree from accredited university in communications digital journalism radio-television-film or related discipline preferred.
Candidates must have a satisfactory outcome of a fingerprinting background check. Non-refundable fee approximately 50.00 paid by the employee.
Knowledge, Skills
- Working knowledge of content management systems utilized to manage and create websites
- Strong writing, editing, and research skills
- Working knowledge and experience with marketing campaigns and/or community relations
- Ability to effectively manage multiple projects and tasks
- Ability to consistently meet deadlines
- Ability to work with stakeholders at all levels including the general public
Experience
Experience in communications-related fields such as media relations, public relations, journalism or related field
Major Responsibilities and Duties
The following statements describe the general purpose and responsibilities assigned and should not be construed as an exhaustive list of all responsibilities, skills, efforts, or working conditions that may be assigned or skills that may be required.
Professionalism
The Educators Code of Ethics is set forth in the Texas Administrative Code to provide rules for standard practices and ethical conduct toward students, professional colleagues, school officials, parents, and members of the community.
Rule §247.1 Purpose and Scope
Definitions
Rule §247.2 Code of Ethics and Standard Practices for Texas Educators
Organization Management
The coordinator manages administrative, fiscal, and facilities functions responsibly through activities such as the following:
- Oversee and monitor web and app presence and content for district and campuses
- Monitor website metrics and produce periodic reporting with a focus on content effectiveness
- Determine need for content additions or navigational changes
- Ensure website is accessible and compliant with federal and state requirements
- Serve as liaison for campus contacts on website-related issues and assist campuses with content as needed
- Provide staff training on website updates
- Troubleshoot technical issues that arise and work with technology staff and vendors to resolve them
- Assist in the development and communication of standards, regulations, or policies regarding use of electronic communications
- Research and implement template updates in conjunction with technology staff
Communications and Community Relations
The coordinator promotes a positive tone for school and community relations through activities such as the following:
- Manage district and campus websites including coordination of campus webmasters
- Assist in design, preparation, and editing of newsletters, brochures, programs, or other collateral materials.
- Produce podcasts, videos, and presentations.
- Support promotion of DVISD brand.
- Available via telephone or email as needed to ensure district and campus websites contain accurate emergency information including monitoring of the Districts website and social media accounts during an emergency.
- Assist with creation of multimedia content for publicity including videos, photography, social media, and website content
- Remain current regarding trends, new technologies, and software for video production and distribution
- Monitor feedback and community sites to identify trending district-related topics
- Monitor trends and current issues regarding social media usage by public entities
- Monitor social media and website metrics and produce periodic reporting with a focus on content effectiveness
Professional Growth and Development
The coordinator provides leadership in professional growth and development through activities such as the following:
- Develop training options and/or improvement plans to ensure exemplary operation of the communications function.
- Provide professional development related to communications for district staff.
- Participate in state-level organizations to stay abreast of latest research and best practices.
- Read, synthesize, and disseminate professional research and information related to best practices.
- Participate in all required meetings and professional development opportunities to improve job-related skills.
Qualities of an Effective Coordinator
The coordinator exhibits the following qualities:
- Daily attendance and punctuality at work are essential functions of the job.
- Be able to work tactfully and efficiently despite pressure situations and frequent interruptions.
- Application of current communication tools such as video, photography, website, podcasts, social media, and standards.
- Comply with district and campus policies and procedures as well as state and federal laws and regulations.
- Comply with the standards of conduct set out in Board Policy DH Legal and Local and with any other policies, regulations, and guidelines that impose duties, requirements, or standards.
- Demonstrate a high level of personal integrity, a collaborative leadership style, and high ethical standards.
- Compile, maintain, and file all reports, records, and other required documents.
- Perform any other duties as assigned by the Chief of Communications.
- Maintain confidentiality.
Supervisory Responsibilities
None
Equipment
Personal computer, printer, scanner, copier, fax machine, shredder, calculator, telephone, digital camera, and video camera.
Working Conditions
Mental Demands
Physical Demands
Environmental Factors
Maintain emotional control under stress.
Work with frequent interruptions and maintain emotional control under stress.
Repetitive hand motions, prolonged sitting, and prolonged use of computer.
Work irregular and extended work hours.
Occasional light lifting and carrying less than 15 pounds.
Occasional reaching, prolonged use of computer, moderate standing, stooping, bending, pushing, pulling, twisting, and lifting.
Frequent district-wide travel.
Occasional statewide travel.
Frequent exposure to temperature extremes (hot and cold), humidity extremes, noise (low or intense), illumination, vibration.
Occasional exposure to biological hazards (communicable diseases, bacteria, insects, mold, fungi, etc.), work outside, work around moving objects or vehicles, work on uneven surfaces.
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.