Communication and Marketing Generalist

Communication and Marketing Generalist

Salary

$60,967.00 - $85,354.00 Annually

Location

City Hall - Casper, WY

Job Type

Full-Time

Job Number

1254-04

Department

City Managers Office

Division

Public Engagement (115)

Opening Date

07/15/2026

Closing Date

7/29/2026 11:59 PM Mountain

• Description
• Benefits
• Questions

Class Summary

Join Our Team as a Communication & Marketing Generalist!

Are you a storyteller with a passion for public service? Do you thrive on building meaningful connections through communication? The City of Casper is looking for a dynamic, creative, and strategic communicator to lead outreach initiatives that make a real impact in our community, especially in support of the Mayor and Council outreach; garbage disposal, recycling, drinking water, sewer, and stormwater services; and recreation facilities and activities.

What youll do:

As our Communications & Marketing Generalist, youll be at the heart of how we connect with Caspers residents. Youll drive public awareness through:

• Coordinating impactful marketing and outreach campaigns
• Creating engaging content across web, social media, and traditional media
• Planning and supporting citywide public engagement events and initiatives
• Conducting audience research to tailor our messages better
• Responding to media inquiries and serving as a City spokesperson
• Elevating our brand through strategic storytelling and digital innovation

Why Work with us?

At the City of Casper, we believe in service, community, and innovation. Youll have the opportunity to shape how our city communicates, support vital public services, and work with a team that values creativity, integrity, and public trust.

Ready to Make an Impact?

If youre ready to use your voice to make a difference and help Casper shine, apply today and bring your communication skills to a place where your work truly matters.

Incumbent is responsible for developing and implementing public information, public engagement, and marketing initiatives in support of City programs and services. The position focuses on citywide initiatives with special emphasis on supporting revenue-generating enterprises.

REPORTING STRUCTURE:

Receives general supervision from the Manager of Public Engagement or higher-level management staff.

Typical Class Essential Duties

1.Provides communication, public information, and marketing support for public engagement projects, initiatives, and events with special emphasis on revenue generating enterprises.

2.Develops comprehensive public information and marketing campaigns utilizing digital, print, social media, and other communication platforms.

3.Develops reports and proposals to assist in decision-making regarding outreach programs and City initiatives.

4.Conducts audience/constituent research for targeting, measuring, and evaluating communication and marketing programs.

5.Coordinates citywide media efforts, news releases, press conferences, associated events, and public communications.

6.Establishes and maintains relationships with media outlets, community partners, professional organizations, and other stakeholders to support public information, outreach, and engagement efforts.

7.Coordinates assigned projects, including providing oversight to contracted consultants and vendors, monitoring project progress, and helping ensure project milestones and timelines are achieved.

8.Develops clear, creative, and compelling content on the City's website, Facebook, and other social media outlets

9.Develops and coordinates emergency communications during citywide emergencies in collaboration with City Leadership and other appropriate personnel.

10.Applies Community-Based Social Marketing principles to outreach initiatives as applicable.

11.Monitors trends and best practices in marketing, public education and outreach, community-based social marketing, and events to recommend for implementation.

12.Responds to media inquiries.

13.Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.

14.Performs other duties of a similar nature or level.

Knowledge (position requirements at entry):

Knowledge of:

• Microsoft suite and related business software.
• Social media, print, electronic, radio/television and other media used to distribute public information.
• Social media platforms, audience engagement strategies, and analytics.
• Marketing analytics and performance measurement techniques.
• AP Writing Style.
• Marketing, public information, and community relations.
• Confidentiality and pertinent privacy laws.
• Customer service principles.
• Public Information Act, its application, and compliance requirements.
• Basic math.
• Record keeping and file management principles.
• Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes.
• Modern office procedures, methods, and use of technological equipment including database management.

Abilities (position requirements at entry):

Ability to:

• Routinely demonstrate the City of Casper core values.
• Work professionally and effectively with the public.
• Communicate tactfully and diplomatically with external customers and department personnel at all levels.
• Work in a collaborative team environment and collaborate functionally across departments.
• Lead projects from concept through deployment.
• Develop project goals that will meet defined and desired outcomes.
• Adapt to changing priorities and respond effectively to urgent or unexpected communication needs.
• Learn, understand, and effectively communicate City services, programs, and operations.
• Interpret and communicate complex information in a clear and understandable manner.
• Maintain confidentiality.
• Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals.
• Explain reasoning behind marketing recommendations relative to target audience.
• Organize records in an easily retrievable fashion.
• Operate a variety of modern office equipment and tools.
• Create presentations and speak in public.
• Maintain a neat and professional appearance.
• Communicate effectively verbally and in writing. Follow written and verbal instructions and direction.
• Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor.
• Establish and maintain effective working relationships with those contacted in the course of work.

Skills (position requirements at entry):

Skill in:

• Communication methods and strategies with marketing and all media types.
• Extensive interpersonal skills required to respond to non-routine and/or technical questions and complaints.
• Conflict resolution.
• Dealing in a courteous, knowledgeable, and tactful manner with staff and general public.
• Prioritizing projects based on City-wide and department goals.
• Working on several projects or issues simultaneously.
• Program management, project coordination, workflow improvement, and organizational planning.
• English grammar.
• Technical writing.
• Public speaking.
• Marketing.
• =Skill in evaluating and implementing emerging communication and marketing tools, techniques, and best practices.
• Explaining legal processes in common terms.
• Gathering information; preparing articles, graphics, and pictures for newsletters and publications online and print formats.
• Oral and written communication, sufficient to exchange or convey effective information and to receive work direction.

Training, Experience & Certifications

EDUCATION and EXPERIENCE

• High school diploma or equivalent (G.E.D.) required.
• Minimum of three (3) years of professional experience in communication, marketing, public relations, or journalism. Public sector/local government experience is preferred.
• Associate's and/or Bachelor's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as listed below.

LICENSING and CERTIFICATION REQUIREMENTS

• Possession of a valid Wyoming Driver's License preferred.

Supplemental Information & Physical Requirements

The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.

Women, minorities, and individuals with disabilities are encouraged to apply.

Employment with the City of Casper is contingent upon a successful background screen and pre-employment drug test. Applicants who have failed a pre-employment screen or have been terminated from the City of Casper are ineligible for employment consideration for 12 months. You will become eligible for consideration 12 months from the date of your incident (pre-employment screen or termination).

The City of Casper utilizes direct deposit for payroll purposes.

Driving records are required for all new employees regardless of the positions driving requirements. If the employee has not held a Wyoming drivers license for the last three years, the employee must provide at their own initiation and expense a driving record from their previous state(s) of residence.

Physical and Environmental Conditions:

City of Casper employees in data creation and modification, security sensitive or safety and protective positions are subject to pre-employment drug testing. Some employees may be subject to random drug testing if their responsibilities include:

• Emergency response/rescue
• Handling or working with hazardous materials, including chemicals as well as solid and liquid waste
• Operating or maintaining water and wastewater systems
• Writing or modifying code, maintaining or modifying City data systems including work on networks, servers, and communication systems
• CDL operations and driving
• Operating power-driven machinery or equipment
• Creating or modifying health, financial, security and or risk documents or assessments
• Working with or directing minors

Positions in this class typically require: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, seeing and repetitive motions.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Incumbents in this position typically work indoors in an office environment and are subject to the common noises associated with office work including telephones, copiers, and printers. The position requires frequent sitting, typing, and customer contact, both by telephone and in person. This position may also require going out in the field to better understand Utilities and other City of Casper operations; personal protective equipment such as safety toe shoes, eye protection, safety vest, and hard hats be required for fieldwork.

Working at the City of Casper

The City of Casper offers a variety of benefits to qualifying full-time employees. For more information on any of our benefits, please call Human Resources at (307) 235-8344.

For full-time positions:

Benefit Programs: Look at these amazing benefits:

• State of Wyoming - CIGNA Health

• Delta Dental

• VSP Vision

• Medical Reimbursement Account, Flexible Spending

• MASA Supplementary Ambulance Care

• Voya Supplementary Hospital, Accident, and Critical Illness Plans

• Short-term and Long-term Disability Options

• Life Insurance

• 457/IRA Retirement Options

• Employees Family Assistance Program (EFAP) Free Counseling Services

• Pet Insurance

• Legal Shield/ID Shield

• Eleven (11) Paid Holidays Annually

• Wyoming Retirement System - Retirement Income for life. Employer match exceeds employee contribution.

• Public Employee Pension Plan:

• Employer 9.37% Employee 9.25%

• Law Enforcement Pension Plan

• Employer 16.30% Employee 4.5%

• Paid Fire B Pension Plan

• Employer 17.80% Employee 9.45%

Paid Time Off (PTO): The City of Casper (City) recognizes that a period of leisure, or recreation, away from the job is beneficial. A new full-time employee will receive an advance of 80 PTO hours on their start date. Each general and sworn Police Officer full-time employee's PTO accrual is limited to a total of 720 hours.

• Accruals
• General Employees - 7.69 bi-weekly hourly accrual (through year 4, then increases incrementally)
• Sworn Police Employees - 9.23 bi-weekly hourly accrual (through year 4, then increases incrementally)

Sworn Fire Employees: Vacation and disability accruals are listed in the Collective Bargaining Agreement.

Fitness incentive time off program: Opportunity to earn additional paid time off by participating in the Police Department fitness testing program.

Tuition Reimbursement: Reimbursement % is based on grade level received. Includes books and some fees.

Public Service Loan Forgiveness (PSLF): The City of Casper may qualify you to receive student loan forgiveness under the Public Service Loan Forgiveness. Visit https://studentaid.gov/pslf/ to learn more and understand whether you may be eligible.

CredibleMind: Mental health and wellness resources at healthynatrona.crediblemind.com. This robust platform offers:

Assessment Tools

• 21 different mental health assessments to help you understand your wellness needs

Extensive Resource Library

• Over 100 mental health and well-being topics
• Articles, podcasts, insights, tips, facts, videos, apps, books, and current news
• Interactive Learning Lab with wellness series and practices
• Community resources and online courses

Employee Assistance Program: Free counseling available to employees and their immediate family members.

Ergonomic Assessments: Review of your workstation and recommendations made by our Risk Management team to ensure a safe and comfortable work environment.

Additional Benefits and Annual Fun Events:

Service Awards Luncheon - To recognize and celebrate years of service, employees who reach a 5-year milestone with the City are invited to an annual luncheon. This event includes catered food, awards, and great door prizes.

Annual Employee Golf Tournament- Swing into Fun: Join us for our annual employee golf tournament. This event is typically in late Summer at our Municipal Golf Course and offers food and door prizes. Open to current employees, retirees, and family members.

Employee Holiday Breakfast- Indulge in a delicious hearty breakfast and enjoy the company of the great employees at the City of Casper. We invite all employees to kick off the holiday season with our Annual Holiday Breakfast.

Chili Skate Night- Lace up your skates! Get ready to glide and slide at our Employee Chili Skate Night at the Casper Ice Arena. Employees and their families are invited to join us for an evening of icy fun and delicious chili.

Wellness Programs - Drawings for cash prizes for participants. Free access to the Casper Recreation Center for qualifying employees.

Leadership and Employee Development - We believe in nurturing talent, empowering individuals, and cultivating a culture of growth and success. Human Resources provides employee training and mentoring opportunities to foster leadership and employee development within our organization.

01

Which of the following best describes your level of education?

• Some High School
• High School Diploma or G.E.D.
• Some College
• Associates Degree
• Bachelors Degree
• Masters Degree
• Doctoral Degree

02

How many years of experience do you have in communications, marketing, public relations, and or journalism?

• None
• Less than 1 year
• 1 year to less than 2 years
• 2 years to less than 3 years
• 3 years to less than 4 years
• 4 years to less than 5 years
• 5 years to less than 6 years
• 6 years to less than 7 years
• 7 years to less than 8 years
• 8 years to less than 9 years
• 9 years to less than 10 years
• 10 or more years

03

Please describe (in detail) your experience and where you obtained the experience.

04

Please describe (in detail) your experience working in the public sector/local government:

05

Please provide 3-5 samples of your relevant work. Upload to your application and/or provide online link(s) below.

06

Do you currently possess a valid Wyoming drivers license?

• Yes
• No
• No, but I have the ability to obtain within 12 months of hire.

Required Question

Employer City of Casper

Address 200 N David St.

Human Resources

Casper, Wyoming, 82601

Phone (307)235-8344

(307)235-8421

Website http://www.casperwy.gov